Omnichannel Manager - Iberia

Job Description

About This Role

The Omnichannel Manager for Iberia will coordinate and execute the local planning initiatives that enhance our comprehensive Omnichannel customer engagement strategy. This role will ensure the effective adoption and orchestration of existing channels, as well as integrating new channels to optimize Biogen's customer experience and provide a smooth and coherent journey while maximizing reach and optimizing resources.

The individual in this position will work closely with the BUs to ensure the seamless implementation of regional initiatives at the local level. Additionally, they will provide critical feedback to the Center of Excellence (CoE) team, fostering the acceleration of omnichannel best practices across Europe, brand teams, and markets.

What You'll Do

• Strategic Alignment: Ensure omnichannel strategies are aligned with broader business goals and seamlessly integrated with marketing and sales efforts.
• Omnichannel Measurement: Define and implement measurement frameworks, KPIs, and analytics to monitor, evaluate, and optimize omnichannel activities while providing actionable insights.
• Customer Engagement: Develop targeted strategies based on customer needs, feedback, and data, ensuring an end-to-end positive customer experience across multiple channels.
• Clear Communication & Support: Set clear expectations and provide support throughout omnichannel implementation, including guidance on technical tools (e.g., Maya, Veeva CRM).
• Data-Driven Optimization: Utilize advanced analytics for real-time strategy adjustments and continuous performance improvement, ensuring data quality and adherence to governance standards.
• Channel & Content Management: Optimize channel mix strategies, improve segmentation, enhance platform content (e.g., BiogenLinc), and increase database registrations.
• Cross-Functional Collaboration: Facilitate teamwork across departments to ensure unified execution of omnichannel initiatives, share best practices, and support compliance with legal standards.
• Innovation & Adaptation: Stay updated on digital trends and new tools, driving innovation through design thinking and agile methodologies while scaling successful strategies.
• Learning & Knowledge Sharing: Promote experience exchange, foster internal communities, and provide actionable market analysis and recommendations based on emerging trends.
• Regulatory Compliance: Ensure adherence to industry regulations, partnering with legal, compliance, and security teams to maintain standards.

Qualifications

Who You Are

You are a proactive and solution-driven Omnichannel Manager with a creative and strategic mindset. You excel at leveraging data-driven insights and analytics to design and execute innovative customer engagement strategies. You thrive in dynamic environments, bringing a customer-centric approach to every project while aligning initiatives with broader business goals. As a collaborative team player, you foster cross-functional partnerships, demonstrating the ability to lead with influence and deliver impactful results.

Required Skills

• BA or Master’s degree
• Nice to have: master's degree in Digital.
• Fluent in English
• At least 5 years of experience in analytical departments (Omnichannel, Marketing, CMI, Business Intelligence, Pricing, HEOR…) preferably in FMCG, pharma industry
• Strong analytical capabilities (previous experience with dashboard analysis is a must have) combined with a deep understanding of commercial business, strategy, and industry-standard datasets to drive informed decision-making
• Demonstrated ability to lead and work effectively in a matrixed environment, fostering teamwork and influencing stakeholders to achieve shared goals.
• Proven track record of making things happen through accountability, business acumen, and a proactive approach to challenges.
• Credible, dynamic, and creative professional focused on delivering customer-centric solutions with high energy and strategic problem-solving abilities.

Preferred Skills

Experience with Veeva CRM is desirable.

Additional Information

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.