Olympic & Paralympic Brand Strategy Lead-Vice President

Posted 9 Days Ago
Be an Early Applicant
4 Locations
Hybrid
Senior level
Financial Services
We’re one of the world’s biggest technology-driven companies
The Role
Lead end-to-end brand and campaign strategy for the Olympic and Paralympic sponsorship: translate rights into creative platforms, manage paid media and measurement, coordinate agencies and internal teams, oversee timelines, budgets, and stakeholder alignment, and create executive presentations and measurement frameworks.
Summary Generated by Built In

Join a centralized brand team that brings high-impact campaigns to life across multiple businesses and channels. You’ll help turn a global sponsorship into creative work and experiences that connect with audiences before, during, and after the Games. We’ll partner with you to align stakeholders, simplify complexity, and deliver work that is clear, consistent, and measurable.

As a Brand Strategy Lead, Global Olympic and Paralympic Sponsorship in the centralized Brand Management team, you will translate sponsorship strategy into a unified creative platform and integrated go-to-market approach. You will lead end-to-end brand and campaign execution across priority Olympic and Paralympic moments, partnering with internal teams, media partners, and external agencies. You’ll help ensure the work is delivered on time, on brand, and grounded in insights and measurement.


Job responsibilities

  • Lead day-to-day relationships with key sponsorship partners and organizing committees
  • Translate sponsorship rights, assets, and strategy into a cohesive creative platform and activation approach
  • Plan and execute integrated campaigns across brands, channels, and priority moments in partnership with cross-functional teams
  • Own paid media campaign execution from strategy and creative development through measurement, optimization, and performance reporting (in partnership with media teams)
  • Develop and maintain an Olympic and Paralympic delivery roadmap, including milestones, dependencies, and risk management
  • Partner with internal creative teams and external agencies to develop, produce, and deliver campaign creative and assets
  • Manage timelines, budgets, approvals, and vendor workflows to support consistent delivery
  • Coordinate stakeholder alignment across marketing teams and working groups through clear updates and decision points
  • Create executive-ready narratives and presentations that support leadership updates and decisions
  • Partner with insights and analytics teams to define measurement frameworks and evaluate sponsorship impact

Required qualifications, capabilities and skills:

  • 5+ years of brand strategy and/or brand management experience in an agency and/or large, matrixed organization
  • Experience supporting sponsorship activation for a major global sports, entertainment, or cultural tentpole event
  • Demonstrated ownership of paid media campaigns with accountability for measurement and performance reporting
  • Proven ability to manage multiple workstreams, stakeholders, and deadlines simultaneously
  • Experience working across creative development and production processes from concept through delivery and quality review
  • Ability to create executive-ready presentations and written communications for senior stakeholders
  • Experience managing agencies and vendors, including scoping, statements of work, deliverables, and governance

Preferred qualifications, capabilities and skills:

  • Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications
  • Strong judgment in applying AI—knowing when to use AI vs. manual analysis, and validating outputs for accuracy, completeness, tone, and audience fit
  • Experience working with Olympic and Paralympic ecosystem partners (e.g., organizing committees, national teams, rights holders)
  • Experience in brand marketing within a highly regulated industry
  • Familiarity with sponsorship measurement approaches, including brand lift studies and performance analytics
  • Experience with content operations, versioning at scale, and creative asset governance
  • Familiarity with enterprise brand governance, compliance considerations, and approvals processes

This role sits within the centralized Brand Management Team. The centralized brand team is responsible for driving firmwide brand strategy, visual identity, and campaign initiatives across the Chase, J.P. Morgan and JPMorganChase (parent) brands, operating across every Line of Business at the firm. The centralized Brand team is made up of brand strategists, market researchers, creatives, and operational teams, this role sits within brand strategy. 


About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

Skills Required

  • 5+ years of brand strategy and/or brand management experience in an agency and/or large, matrixed organization
  • Experience supporting sponsorship activation for a major global sports, entertainment, or cultural tentpole event
  • Demonstrated ownership of paid media campaigns with accountability for measurement and performance reporting
  • Proven ability to manage multiple workstreams, stakeholders, and deadlines simultaneously
  • Experience working across creative development and production processes from concept through delivery and quality review
  • Ability to create executive-ready presentations and written communications for senior stakeholders
  • Experience managing agencies and vendors, including scoping, statements of work, deliverables, and governance
  • Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications
  • Strong judgment in applying AI, validating outputs for accuracy, completeness, tone, and audience fit
  • Experience working with Olympic and Paralympic ecosystem partners (e.g., organizing committees, national teams, rights holders)
  • Experience in brand marketing within a highly regulated industry
  • Familiarity with sponsorship measurement approaches, including brand lift studies and performance analytics
  • Experience with content operations, versioning at scale, and creative asset governance
  • Familiarity with enterprise brand governance, compliance considerations, and approvals processes

JPMorganChase Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.

  • Healthcare Strength Medical, dental, vision, and mental-health coverage are broad, with wellness incentives, on-site or virtual care, and an EAP offering coaching and counseling. Plan materials emphasize accessible options, including multiple medical choices and tools to manage costs.
  • Parental & Family Support Paid parental leave extends up to 16 weeks for all parents, supplemented by paid Critical Caregiver Leave. Family resources include backup childcare via Bright Horizons, lactation support and milk-shipping, family-building assistance, and even a free five-month SNOO rental for newborns.
  • Retirement Support Retirement programs include a 401(k) with an annual company match and automatic pay credits for most employees, with a legacy pension available to earlier hires. An Employee Stock Purchase Plan at a 5% discount further supports long-term savings.

JPMorganChase Insights

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The Company
HQ: New York, NY
289,097 Employees
Year Founded: 1799

What We Do

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.

Why Work With Us

Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.

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