Nuuly Brand Marketing Manager, Product Collaborations

Nuuly is looking for a Brand Marketing Manager, Product Collaborations, to help shape how our brand shows up in the world — from product collaborations to strategic partnerships. You'll lead integrated campaigns end-to-end, build relationships with external partners, and help drive the storytelling that makes Nuuly a destination for fashion discovery. This is a high-visibility role for someone who loves connecting brand strategy to hands-on execution.

Product Collaboration Marketing:

• Manage end to end execution and  marketing efforts for product collaborations, including identifying strategic brand opportunities and developing marketing plans to drive awareness, engagement, and rentals
• Collaborate with internal teams and external partners to ensure seamless execution and delivery of messaging
• Work in partnership with creative on the  development marketing assets and promotional materials
• Analyze campaign performance and turn insights into sharper strategy for future collaborations

Brand Partnerships:

• Identify and build strategic brand partnerships that align with Nuuly's positioning and values
• Lead partnership negotiations, contracts, and agreements that create mutual value
• Design and execute partnership marketing, including co-branded campaigns, events, and cross-promotions
• Measure partnership performance and make recommendations that inform what's next

Brand Stewardship:

• Champion the Nuuly brand identity, keeping messaging, visual identity, and tone consistent across every touchpoint
• Stay close to the target audience, market trends, and competitive landscape to keep strategy sharp
• Partner cross-functionally to activate and maintain brand voice in every activation.
• Contribute to brand positioning, messaging, and value proposition development.

• Bachelor's degree in marketing, business, or a related field (advanced degree preferred).
• 5+ years of experience in brand partnership marketing, integrated campaign management, or related roles.
• Strong understanding of brand strategy, marketing principles, and consumer behavior.
• Proven track record of developing and executing successful integrated marketing campaigns.
• Experience in managing collaborations and brand partnerships from idea through reporting and evaluation.
• Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Strong analytical skills, with the ability to derive insights from data and translate them into actionable recommendations.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Creative thinker with the ability to generate innovative ideas and solutions.

#Nuuly #LI-EC1

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.