The Role
Leads on-site launches for new Pilates franchise studios, coaching owners, managers, instructors, and front-desk teams on operations, sales, client experience, technology, and brand standards. Troubleshoots opening issues, supports staff development, documents lessons learned, coordinates training schedules, completes close-out reporting, and provides administrative support between launches. Requires Dallas-based work and frequent travel to studios, including early mornings and late evenings.
Summary Generated by Built In
About JETSET Pilates Franchising
At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-related products. Our business model is centered on establishing a strong brand image, cultivating exceptional relationships with franchisees, and delivering outstanding client services. We operate in a dynamic, fast-paced startup environment where adaptability and innovation are crucial for success.
New Studio Openings Launch Manager Overview
Reports to: Sr. Director, New Studio Openings
We are currently seeking a dynamic and talented New Studio Openings Launch Manager (NSO-LM) to join our Franchise Support team. In this role, you will be instrumental in supporting the successful launch of new franchise studios by providing on-site leadership during their first week of operation. Your presence and expertise will give franchise owners and their teams the confidence, tools, and coaching they need to deliver an exceptional client experience and operate independently. This role requires frequent travel (85%) and the ability to thrive in fast-paced, high-energy environments. When not traveling, the NSO-LM Manager plays a vital role in providing administrative support for the New Studio Openings (NSO) department, documents and shares lessons learned to continuously optimize future launches, and reports feedback about the studio to internal teams.
1. On-Site Launch Support
- Provide hands-on support in-studio during the first few days of a new franchise opening.
- Guide teams through opening and closing procedures in real time.
- Shadow and coach Studio Leads on client greetings, check-ins, and membership sales conversations.
- Observe instructors and provide feedback to ensure brand standards are met.
- Troubleshoot operational or technical issues as they arise.
- Train teams on systems, technology, and troubleshooting A/V
- Model best practices for delivering a world-class member experience.
- Train owners and GM on how to manage the day-to-day operationsBuild rapport easily and work seamlessly with owners, general managers, instructors, and front desk staff alike.
- Ensure the Franchise Owner/General Manager and Studio Lead teams are confident and prepared to operate independently by the end of the visit.
2. Coaching & Team Development
- Act as a mentor and trainer for franchise owners, General Managers, and frontline staff.
- Provide in-the-moment feedback, encouragement, and reinforcement of training.
- Answer questions and build team confidence during their first client interactions.
- Conduct a formal debrief at the end of the onsite visit with key strengths and areas of opportunity.
- Visit open studios and provide support and feedback as needed
3. Brand Representation
- You’ll be the guardian of the vibe—making sure the studio always has that sparkle and feels like the coolest place to be
- High stamina and resilience; able to thrive during long, fast-paced opening days while keeping energy and morale high
- Serve as the on-site representative of JETSET Pilates, ensuring brand culture and standards are upheld
- Transition ownership of the studio to the franchisee and General Manager with a clear action plan for ongoing success
4. Travel Requirements & Work Environment
- Willingness to travel up to 85% of the time to new franchise markets (JETSET provides company-paid travel)
- Willingness to be at Studios for early morning and late evening classes
- Must be located in the Miami area & able to work on-site at the Regional Training & Support Center in Miami between periods of travel
5. Administrative Tasks
- Document observations and provide a post-visit opening report to studio leadership and for internal teams
- Complete construction close-out videos and escalate any outstanding issues
- Coordinate on-site schedules to ensure studio staff are in attendance for training session(s)
- While not on-site with studios, provide administrative support for the NSO department by setting up systems and platforms, maintaining project management tools, managing shared onboarding email inbox and other duties as assigned
Required Skills and Experience
- 3+ years of experience in boutique fitness, hospitality, or retail operations with a proven track record of driving sales performance and membership growth
- Significant experience with Mindbody (booking & POS software) and AXLE
- Strong background in local marketing activations, community engagement guidance, and social media promotion to build brand presence and client pipeline during the first week of operations
- Demonstrated ability to coach teams on sales conversations, lead conversion, and retention strategies
- Passion for fitness, wellness, and the JETSET brand.
- Eye for Detail & Presentation – ensures the studio environment is always clean, organized, and visually aligned with the brand
- Hospitality Mindset – naturally makes clients feel welcome, comfortable, and valued the moment they walk in
- Creative Brand Curator – adds little touches that elevate the vibe and energy of the studio
- Event & Atmosphere Management – ability to set the tone through lighting, music, scent, and presentation
- Leadership in Vibe – inspires the team to buy into maintaining the “cool factor” every day.
- Strong ability to communicate effectively, energize and motivate teams, and adapt quickly to team dynamic
- Client Experience Obsessed – ensures every client leaves feeling like they’ve been part of something special
If you are an energetic and resourceful leader who thrives in high-pressure, client-facing environments, we invite you to join the JETSET Pilates family and be part of our mission to transform lives through the power of Pilates. Apply now to be a key player in our exciting journey of growth and expansion.
JETSET Pilates is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Skills Required
- 3+ years of experience in boutique fitness, hospitality, or retail operations
- Proven track record of driving sales performance and membership growth
- Significant experience with Mindbody booking and POS software
- Experience with AXLE
- Strong background in local marketing activations, community engagement, and social media promotion
- Ability to coach teams on sales conversations, lead conversion, and retention strategies
- Passion for fitness, wellness, and the JETSET brand
- Strong communication, team motivation, adaptability, and leadership skills
- Ability to travel up to 85% of the time
- Must be located in the Dallas area
- Ability to work on-site at the Dallas Regional Training and Support Center between travel periods
- Availability for early morning and late evening studio classes
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The Company
What We Do
JETSET Pilates is a boutique fitness franchise that offers a 50-minute, high-intensity, low-impact, full-body workout on custom reformers. The brand focuses on providing a modern, immersive Pilates experience with DJ-curated playlists and choreographed routines. They are rapidly expanding their footprint through a franchise model, providing support and training to studio owners while maintaining a premium, community-focused environment for clients seeking to improve their strength, flexibility, and overall wellness.
