The Role
The New Car Subaru Sales Manager oversees the new vehicle sales department, driving sales performance and customer satisfaction while managing team development and inventory compliance with Subaru brand standards.
Summary Generated by Built In
Description
Position Summary
The Subaru New Car Manager is responsible for leading and managing all aspects of the new vehicle sales department for Fairway Subaru. This role drives sales performance, profitability, customer satisfaction, and team development while ensuring alignment with Subaru brand standards and dealership objectives.
Requirements
Sales & Profitability
- Lead the new vehicle sales team to achieve monthly, quarterly, and annual sales targets.
- Drive gross profit performance while maintaining competitive market positioning.
- Manage inventory levels, aging units, and model mix to optimize turn and profitability.
- Partner with the GSM and GM to develop pricing, marketing, and promotional strategies.
- Analyze closing ratios, lead conversion rates, and showroom traffic to improve performance.
Team Leadership & Development
- Recruit, hire, train, and coach Sales Consultants.
- Conduct regular one-on-one performance reviews and daily sales meetings.
- Develop action plans to improve individual and team results.
- Foster a high-performance, accountability-driven culture.
- Ensure compliance with Subaru customer satisfaction standards and survey performance metrics.
- Resolve escalated customer concerns in a professional and timely manner.
- Promote a transparent, low-pressure sales environment consistent with the Subaru brand.
- Manage factory orders, incoming allocations, and inventory mix.
- Work closely with Subaru regional representatives to maximize incentives and programs.
- Ensure compliance with manufacturer policies, programs, and facility standards.
- Enforce dealership sales processes including CRM usage, lead management, and follow-up.
- Monitor desking accuracy and deal structure before submission to F&I.
- Ensure all documentation and compliance standards are met.
- 5+ years of automotive sales management experience (Subaru experience preferred but not required).
- Proven track record of achieving sales and gross profit targets.
- Strong leadership and team-building skills.
- Experience managing inventory and understanding allocation processes.
- Strong analytical skills with ability to interpret KPIs and reports.
- Proficient in CRM systems and dealership management software.
- Excellent communication and customer service skills.
Skills Required
- 5+ years of automotive sales management experience
- Proven track record of achieving sales and gross profit targets
- Strong leadership and team-building skills
- Experience managing inventory and understanding allocation processes
- Strong analytical skills with ability to interpret KPIs and reports
- Proficient in CRM systems and dealership management software
- Excellent communication and customer service skills
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Fairway Automotive Group is a family-owned and operated company serving Greenville, SC, with brands including Fairway Ford, Fairway Lincoln, and Fairway Subaru, and also includes Fairway Auto Body and Fairway Ford Commercial Vehicle Center.
.jpg)
