Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
Overview:
This position requires a highly motivated person to lead the day-to-day execution activating digital strategic plan development and all aspects of implementation.
Role Objectives:
- Assist with planning and implementation for client accounts across digital
- Plays a leading role in all aspects of campaign management including vendor liaison and reporting
- Training/Support for Associate Planners in billing, reporting, trafficking, analytics and research
- Assist in presentation of data, insights and media to clients
- Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
- Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
- Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client
- Assist Supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
- Draw actionable insights off syndicated data from Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast
- Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
- Create dynamic presentations that effectively communicate to our clients
- Prepare and deliver buying and or digital trafficking specs and guidelines
- Conquer Magazine Positioning Reports
- Continuously search for opportunities to be positive and to share the positive side to every situation
Qualifications
- B.A. or B.S., preferably in Marketing, Advertising, or Data Science
- 1+ years of media buying/planning experience
- Agency experience highly preferred
- Experience planning digital campaigns
- Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
- Must have strong analytical, research, and quantitative skills
- Must be hard-working, resourceful and thrive in a fast-paced environment
What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
