National Account Manager
REPORTS TO: Head of Retail
DIRECT REPORTS: None
ABOUT RICHMOND
At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.
JOB DESCRIPTION
The National Account Manager will report to the Head of Retail. This person will be focused on developing relationships with a mix of key retailers in the Republic of Ireland (ROI) and on delivering the commercial plans across a portfolio of categories and brands. They will work closely with the Brand and Trade Marketing teams in building and executing customer business plans, including trade activation plans and promotional calendars. They will also work closely with the Business Development team in executing these plans at store level.
KEY RESPONSIBILITIES
- Development of Key Account Plans with their assigned portfolio of key retailers in ROI
- Deliver revenue targets in line with forecasts and budgets.
- Management of Price Promotions and Trade Spend in line with Budgets for Off Trade
- Management of all elements of the customer Price File including full delivery of all CPIs
- Delivery of Sales Forecast on time and accurately by sku.
- Developing and executing Joint Business Plan’s with Key Customers.
- Achievement of company NPD, Range and Distribution targets
- Collaborate with Commercial Finance and Trade Marketing to develop tailored promotional plans that meet customer needs and support sustainable business growth.
- Manage one or more product categories within their customer portfolio: (Soft Drinks, Snacks & Confectionery, Alcohol, Health & Beauty, Other).
- Ability to analyse complex data and present solutions that deliver results.
- Initiative to learn from previous executions, and be able to adapt and optimize
future plans based on these learnings
- Be a leader within the team to support & develop key members to grow and develop.
- Such other tasks as from time to time are advised by your manager.
KNOWLEDGE, SKILLS AND EXPERIENCE
- Applicants must have extensive sales and customer management experience in a retail or wholesale channel. This is an essential requirement for the role.
- Degree in a business-related area. (Relevant experience may qualify).
- Strong knowledge of the Irish retail landscape, including key retailers and market dynamics.
- High level of commercial awareness.
- Strong communication and interpersonal skills
- Excellent relationship building & teamwork skills.
- Proven negotiation skills.
- Planning and organising ability.
- Resilience & able to work on their own initiative
- Change management skills.
Skills Required
- Extensive sales and customer management experience in a retail or wholesale channel
- Degree in a business-related area, or relevant equivalent experience
- Strong knowledge of the Irish retail landscape, including key retailers and market dynamics
- High level of commercial awareness
- Strong communication and interpersonal skills
- Excellent relationship-building and teamwork skills
- Proven negotiation skills
- Planning and organizing ability
- Resilience and ability to work independently
- Change management skills
What We Do
At Richmond, we aim to keep pace with Ireland’s changing society, offer innovative brands which appeal to the modern Irish consumer and to be Ireland’s premium beverage brand builder. The success of our business is based on our world-class stable of premium brands that we market and distribute in Ireland. We bring an innovative perspective to everything we do and we are committed to adding value to our customers and all those we work with. Our History. Founded by Barry Connolly in 1992 Richmond Marketing has introduced exciting and innovative brands to the Irish market place. Working at Richmond. Fundamental to our success is the creativity of our people, their constant enthusiasm, adaptability and their unremitting passion to deliver results for consumers and customers alike.. The way it works. Our business is divided into three areas: Sales, Marketing and Finance. It doesn't matter what team you are in or what level you are, we all work together to get the job done.. We have about 70 people in our sales team. They are responsible for all our customers, from the major supermarkets and cash and carries to pubs, restaurants and nightclubs. They are supported by national account managers who help the sales team deliver their business objectives whilst helping the major retailers deliver theirs. In Marketing we have over 20 people. We have Marketing Managers, Brand Managers, Trade Marketing Managers and staff to support them and help make things happen. Our Finance area has 30 people. Not just the accountants but also our administrators, Customer Service team, Logistics team and IT support team. We are committed to supporting the development of talent within our business. If you feel you have what it takes to join us in a fast-moving company and industry, we would be delighted to hear from you.
