In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The National Account Manager - Distributor Partners is responsible for developing annual business plans and partnering with Distribution Partners to bring Red Bull priorities to life. The role drives key initiatives, tracks performance against KPIs and ensures strong execution across the market.
Key responsibilities include communicating strategic priorities, driving Red Bull initiatives, implementing merchandising standards, tracking sales and POS performance, and coaching Distribution Partners to deliver execution excellence.
Job DescriptionRED BULL`S STRATEGY, MERCHANDISING STANDARDS, AND KEY ACCOUNT PROGRAMS:
- Partner with Distribution Partners to deliver Red Bull strategies, priorities and key initiatives.
- Drive consistent execution of Red Bull merchandising standards across relevant channels.
- Implement systems to track and benchmark Distributor Partner's against key initiatives and goals.
- Develop Sales Books and training materials to ensure Sales Reps understand and execute merchandising standards, including product flow, SKU priorities, displays and pricing.
- Lead regular communication around Key Account programs, ensuring upcoming, ongoing and short-notice initiatives are executed effectively.
DEVELOP & EXECUTE BUSINESS PLAN
- Develop annual business plans with Distribution Partners across distribution, volume, execution, investment and key KPIs.
- Implement monthly scorecards to track performance against agreed targets, including distribution and sales forecasts by channel.
- Partner with Distribution Partner senior management to maintain alignment on business priorities, performance and opportunities.
- Manage POS planning and allocation, providing regular updates on availability, timing and new POS materials.
- Develop the right organisational structure with Distribution Partners, securing commitment to the resources needed to deliver the business plan.
BUSINESS INTELLIGENCE
- Maintain strong knowledge of relevant Red Bull systems and tools.
- Build an understanding of Key Account systems and their connection to Distribution Partner operations.
- Use Out-of-Stock analysis to identify opportunities and improve merchandising execution.
- Ensure Distribution Partners provide accurate and timely data across Red Bull systems.
DISTRIBUTOR STRUCTURE & ACCOUNTABILITY EXPERT
- Build a strong understanding of Distribution Partner structures, systems and ways of working.
- Develop strong relationships across all levels of the Distribution Partner organisation, from owners to managers.
- Maintain clear accountability across Distribution Partners, ensuring ownership of key tasks, programs and initiatives.
- 5+ years’ experience in FMCG sales, distributor management, account management, or route-to-market leadership roles.
- 3+ years’ key account management experience leading, managing and motivating Distribution Partners.
- Strategic thinker with strong commercial and business acumen.
- Strong communicator, negotiator and influencer with excellent presentation and training skills.
- Highly numerate and analytical, with the ability to turn insights into action.
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
Skills Required
- 5+ years of experience in FMCG sales, distributor management, account management, or route-to-market leadership roles
- 3+ years of key account management experience leading, managing, and motivating distribution partners
- Strategic thinking and strong commercial and business acumen
- Strong communication, negotiation, influencing, presentation, and training skills
- Strong numerical and analytical skills with the ability to turn insights into action
- Qualified to work in Australia
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
-
Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
-
Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
-
Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
