The Role
The role involves developing and executing a content strategy for SportyBet Mexico, focusing on local audience engagement and brand campaigns, while coordinating with marketing and design teams.
Summary Generated by Built In
Sporty Group
Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
Sporty is expanding and we're building the world's go to platform for everyday entertainment.
About the role
As the Content Lead for SportyBet Mexico, you’ll take charge of developing and delivering a content strategy that truly connects with local audiences. You’ll plan and create engaging content across the platform, from banners and promotions to brand campaigns, working closely with the Marketing, Design, and Operations teams to bring ideas to life.
You’ll use market insights and data to spot key sports moments, guide creative execution, and ensure all copy is clear, engaging, and locally relevant. This is a hands-on role for someone who loves sports, understands the Mexican iGaming market, and wants to shape how fans experience SportyBet.
This role will start out as a remote but will transition into a Hybrid role once we've acquired a new office.
What you'll be doing
- Lead and manage the content strategy for SportyBet product.
- Support the planning, coordination, and execution of brand campaigns.
- Identify key sports events and trends relevant to the Mexican market based on data and market knowledge.
- Plan product and platform content on a bi-weekly basis, including banners, featured sections, landing pages, and promotions.
- Align product content with broader marketing strategies with the Marketing team.
- Work alongside the Operations team to ensure proper execution of planned content.
- Brief designers on all creative demands related to the product, from banners to whole landing pages.
- Responsible for all copywriting and translations on the product, ensuring clear, engaging and localized content.
- Analyze performance data to identify opportunities and provide insights that enhance content and campaign results.
What you'll bring
- Degree in Marketing, Advertising, Business Adminstration or related fields
- Minimum 2 years of experience in content coordination
- Minimum 2 years of experience in copywriting
- Bilingual: Native Spanish and fluent English (spoken and written) – mandatory
- Strong coordination and leadership skills, able to manage multiple projects and align cross-functional teams
- Excellent understanding of the local iGaming industry - both on real esports and casino
- Deep knowledge of key sports calendars in the country
- Exceptional communication and organization skills to deal with internal and global stakeholders
- Strong attention to detail and ability to work under pressure while maintaining high content quality
- Hands on, proactive, and creative, with the ability to work both independently and collaboratively
What’s In It For You
📍 We have an office in a prime location within Mexico City!
💰 A competitive salary + individual performance based bonuses every quarter
🌴 28 days paid annual leave
📝 Referral bonuses & flash bonuses
💻 Top of the line equipment
🌍 Annual company retreats to provide great internal networking opportunities
Personalised Support
We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.
Your Move
If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Top Skills
Advertising
Marketing
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The Company
What We Do
Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.
We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.
