The Role
The Music Growth Manager executes innovative strategies for catalog performance on digital platforms, utilizing data-driven marketing and collaboration with teams to enhance growth.
Summary Generated by Built In
Company Description:
Duetti was founded by Lior Tibon, former COO of TIDAL, and Christopher Nolte, former Business Development executive at Apple Music, with the mission of getting a wide range of artists quick and easy access to catalog sales and unlocking new investment opportunities. Leveraging their experience in streaming and support from innovative music and technology investors including Flexpoint Ford, Nyca Partners, Viola Ventures, and Roc Nation, Duetti's music platform has provided over 700 artists up to $7 million per transaction. The proprietary model provides data-driven prices for established tracks, allowing artists to sell individual tracks or even parts thereof, while Duetti then markets those tracks going forward using proprietary ROI-focused techniques.
With offices in New York City, Los Angeles, Miami, and London, Duetti offers a competitive benefits package, including healthcare coverage, flexible paid time off, and a hybrid work model. Duetti provides an inspiring and familial yet ambitious work environment, where your expertise and creativity will contribute to reshaping the future of artist monetization and make an immediate tangible impact on artists’ lives. Join us on this transformative journey as we reshape the financial landscape for artists.
Job Description:
As Music Growth Manager, you are responsible for hands-on execution of innovative strategies to improve the performance of Duetti’s catalog on platforms such as Spotify, YouTube, Apple Music, and TikTok . Strategies will be informed by your experience researching, designing, and executing sophisticated marketing programs and creating growth loops.
You will concentrate on deploying scalable and adaptive strategies for the dynamic music market. You will explore, execute, and measure a wide variety of approaches while contributing to Duetti’s ongoing programs including remix creation, playlisting, data-driven consumer marketing and algorithmic optimization. You will also be responsible for creating new tactics and building frameworks to bring programs to scale. You will “hack” the most efficient execution paths for each strategy, utilizing various internal and external resources.
You Will:
- Develop an extensive understanding of single-track marketing practices while adapting those to the specific attributes of tracks owned or are of interest to Duetti.
- Lead the brainstorming, execution, monitoring and adaptations of various music growth strategies by deploying various internal and external resources.
- Collaborate with our broader team (including our co-founders and the Platform team, as well as various external partners) in thinking through the appropriate data sources, analytical models and tracking and forecasting tools in order to identify, execute and monitor music growth strategies for our catalog.
- Design and measure experiments on the fly.
Requirements
- At least 2 years of experience in a growth marketing or data-driven marketing role; other experience of management consulting or similar will also be considered.
- Experience building and executing paid media campaigns are preferred.
- Extensive knowledge of digital platforms such as Spotify, YouTube, TikTok, and Apple Music.
- Experience creating content and building paid and organic audiences are a plus.
- Experience with content creation or building online audiences is a plus.
- Ability to build testing frameworks, analyze raw data, and derive key insights in a dynamic work environment.
- Proven attention to detail, strong work ethic and enthusiasm of working in an early stage start-up environment which requires “self starters” and problem solvers.
Top Skills
Apple Music
Spotify
Tiktok
Youtube
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The Company
What We Do
Duetti was founded with the mission of getting a wide range of artists quick and easy access to catalog sales and unlocking new investment opportunities.
Duetti’s music financing platform raised over $235M of funding, and has helped over 500 artists receive up to $3M for their catalog and single-track masters. The unique model provides data-driven prices for established tracks, allowing artists to sell individual tracks or even parts thereof, while Duetti then markets those tracks going forward using unique ROI-focused techniques
