About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KOLO:
KOLO-TV isn't just a station; it's a multi-platform powerhouse deeply woven into the fabric of Reno and Northern Nevada. As home to ABC, Telemundo, MeTV, The CW, and the Silver State Sports & Entertainment Network, we're here to inform, entertain, and connect our community across every screen.
Innovation at the core: Gray Media is evolving on purpose, and you’ll be at the forefront of how we define the future of local media.
The Reno lifestyle: Work in a vibrant, growing market where your impact on local businesses is visible every single day.
Growth opportunities: We invest in our leaders. If you have the drive, we have the path for your career to soar.
A winning culture: Join a team that is passionate, competitive, and actually has fun while winning.
Job Description/Summary:
Are you a digital-first strategist who knows how to turn a "maybe" into a "yes"? We’re looking for a Multi-Media Sales Manager at KOLO-TV who can lead our sales team to digital and new business success while ensuring our multi-platform presence is the sharpest in the Reno market.
Duties/Responsibilities include, but are not limited to:
- Drive digital dominance: Lead our sales team to new heights by creating and managing high-impact digital sales initiatives that deliver real ROI for clients.
- Coach for success: Train and mentor our account executives on the latest digital products, turning every team member into a multi-platform expert.
- Bridge the gap: Collaborate closely with our news and digital content teams to ensure our website is accurate, engaging, and primed for growth.
- Craft the pitch: Create compelling one-sheets and sales packages that make it easy for our team to show clients exactly how we’ll help them win.
- Master the inventory: Support the Director of Sales and General Manager in revenue oversight and inventory management, ensuring we’re always playing at the top of our game.
- Hunt for new business: Lead by example in identifying and closing new business opportunities, setting the pace for the entire department.
Qualifications/Requirements:
- A digital-first mindset: You live and breathe digital trends and know how to translate "tech-speak" into business results.
- Natural leadership: You don’t just manage; you inspire. You have a proven track record of building rapport with teams and clients almost instantly.
- A "Hunter" mentality: You have a history of success in new business development and aren't afraid to go after the big fish.
- Strategic organization: You’re detailed, organized, and can juggle multiple initiatives without breaking a sweat.
- Immediate impact: Ideally, you’re bringing a book of business or a deep network that allows you to hit the ground running on day one.
- Collaborative spirit: You know that the best results come from working across departments—from the newsroom to the boardroom.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in your job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KOLO-TV/Gray Media, Inc. is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Digital-first mindset with the ability to translate digital trends and technology into business results
- Proven leadership and ability to build rapport with teams and clients
- Successful track record in new business development and sales prospecting
- Strong organization and ability to manage multiple initiatives
- Book of business or established professional network
- Ability to collaborate across sales, newsroom, digital, and management teams
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
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Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
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Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
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Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
