The Company:
Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.
This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.
The Opportunity:
- Work with the Associate Editor, digital, and the Deputy Editor, news, to help craft and implement our digital strategies for SEO, social, breaking news alerts and user generated content.
- Respond to real-time search and social needs and identify the latest trends that readers are interested in. You will be able to take this information and use it to craft compelling story ideas, headlines and social sells.
- Help work on promotional plans for special projects and features based on the latest search and social trends. Analyze internal data to identify evergreen stories that should receive additional promotion.
- Responsible for staying up-to-date on how different platforms are evolving and help National Post editors adjust their strategies and workflows in response.
- Know and use best practices for subscriber growth and retention.
- Improve headlines and presentation on underperforming items in real time.
- Build relationships with Post's growing community via summaries/expansion of reader comments.
- Work with reporters and editors across the newsroom to explain best practices for various news gathering tools and social media.
- Ideal candidate will be passionate about finding new audiences. Whether promoting a story you’ve written, or a feature or podcast by another colleague, you’ll know how to get it to the most readers or listeners.
- Experience as an audience editor or doing similar work in another role is preferred.
- Ideal candidate should have experience with a variety of social media platforms, including Twitter, reddit and TikTok, and understand how the audiences differ.
- Be up to date on SEO best practices.
- A self-starter who is passionate about driving reader engagement and increasing audiences across a variety of platforms.
- National Post values collaboration and congeniality and the ideal candidate will thrive as a valued member of a small team.
Compensation:
Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location.
Base Salary: $64,000 - $77,000
This is a unionized position subject to the terms and conditions of the collective agreement. The salary listed in this job posting is based on the rate outlined in the collective agreement. Offers will be made based on the candidate's qualifications and experience.
We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.
Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.
Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.
Skills Required
- Experience as an audience editor or in similar audience development work
- Experience using multiple social media platforms, including Twitter, Reddit, and TikTok
- Knowledge of SEO best practices
- Ability to develop compelling story ideas, headlines, and social promotional copy
- Ability to analyze search, social, and internal audience data
- Ability to work collaboratively with reporters and editors
- Passion for audience growth, reader engagement, and subscriber development
- Legal eligibility to work in Canada
What We Do
Postmedia is a Canadian news media company operating in local, regional, and metropolitan markets through print, online, and mobile platforms. It publishes national, metropolitan, community, and specialty newspapers, while managing a broad digital network of news and information websites, mobile products, and online assets. The company also provides distribution and advertising services, connecting audiences and advertisers across Canada for businesses and readers.
