Multifamily Marketing Specialist

Posted 3 Days Ago
Be an Early Applicant
Houston, TX, USA
In-Office
Junior
Professional Services • Real Estate
The Role
Develop and execute digital and community marketing for multifamily properties: create social content, support advertising and websites, coordinate photo/video shoots, analyze performance and lead sources, assist campaigns to increase occupancy and retention, and support events and foundation initiatives.
Summary Generated by Built In

Description

At Indus Communities, we do more than manage apartment communities; we transform them. Since our first acquisition in 2002, we've been revitalizing multifamily communities in the Class B & C property space, across the Spring Branch and Southwest Houston area, creating places where residents feel proud to live, and teams feel proud to work. Today, we manage 39 apartment complexes, approximately 11,000 apartment homes, and remain committed to our mission of turning under-managed properties into thriving communities.  

We're seeking a creative, data-driven, and highly organized Multifamily Marketing Specialist to help elevate our brand, strengthen our digital presence, and support the growth of our communities. If you love storytelling, social media, content creation, analytics, events, and finding innovative ways to connect with people, this could be the perfect opportunity for you.

We offer:

  • Real career growth
  • Supportive, team-driven culture
  • Work that truly matters
  • Competitive pay & benefits:
  • Competitive market salary:
  • Medical: $0 Deductible, $0 Copay, $0 Coinsurance (with baseline visit)
  • Dental & Vision
  • Employer-Paid Life Insurance
  • Up to 160 hours of Paid Time Off (PTO)/Birthday PTO
  • 25% Rent Discount - after 30 days of employment
  • Bonus & Referral Program
  • Up to $1,000 Employee Referral Bonus
  • Education Scholarships for Employees & Families
  • Emergency Relief Loans up to $2,500 (Interest-Free)

What You'll Do

As a Multifamily Marketing Specialist, you will play a key role in shaping the current and future residents' experience of the Indus brand. 

You'll partner closely with the Indus Cares Foundation, Operations, Marketing, and community teams to:

Drive Digital Marketing Success

  • Create and manage engaging content across social media, email, websites, and digital platforms
  • Support digital advertising campaigns and audience growth strategies
  • Monitor online reputation platforms including Google, Yelp, Apartment Ratings, and other review sites
  • Assist with website updates, content management, and promotional campaigns

Bring Communities to Life

  • Coordinate property photo and video shoots
  • Help tell the unique story of each community through compelling visual and written content
  • Support new community acquisitions and website launches
  • Assist with marketing campaigns that increase occupancy, engagement, and resident retention

Use Data to Drive Decisions

  • Analyze marketing performance, customer behavior, market trends, and competitor activity
  • Track lead sources, website performance, and campaign effectiveness
  • Conduct audits to ensure marketing systems, tracking numbers, and reporting tools are functioning properly
  • Provide insights and recommendations to improve results

Support Strategic Initiatives

  • Partner with community teams to identify creative marketing and leasing strategies
  • Participate in weekly leasing and performance meetings
  • Research and implement innovative marketing tools and technologies
  • Help support company events, conferences, meetings, and community engagement activities
  • Provide marketing support for the Indus Cares Foundation and other organizational initiatives

Requirements

What We're Looking For

Required Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field, or an equivalent combination of education and experience
  • Minimum of two (2) years of marketing experience in multifamily organizations
  • Valid state driver's license

Preferred Experience

  • Multifamily housing property management organizations 
  • Social media management and paid advertising campaigns
  • Content creation, photography coordination, and video marketing
  • Website management and digital campaign execution

Technical Skills

  • Social media platforms including Facebook, Instagram, TikTok, and related tools
  • Google Analytics and digital marketing reporting
  • Microsoft Office Suite
  • CRM, property management, or marketing automation platforms (RealPage, Knock, Grace Hill, etc.)

What Makes You Successful

You are:

  • Detail-oriented and highly organized
  • Creative and innovative, but equally analytical
  • An exceptional communicator and storyteller
  • Comfortable managing multiple projects and deadlines
  • Curious about emerging marketing trends and technologies in the multifamily space
  • A collaborative team player who enjoys working across departments
  • Passionate about creating meaningful experiences for customers and communities

Why Join Indus Communities?

At Indus Communities, your work directly impacts the success of our communities and the lives of thousands of residents. 

We offer:

Opportunities to make a visible impact across 39 communities

Exposure to marketing, operations, technology, and business strategy

A collaborative and entrepreneurial environment

Professional growth and career development opportunities

The chance to help transform neighborhoods and strengthen communities throughout Houston

If you're ready to combine creativity, strategy, analytics, and community impact into one rewarding career, we'd love to hear from you.   

Apply today and help us tell the story of Indus Communities.

Indus Communities is an Equal Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, sexual orientation, or any other protected characteristic.

Skills Required

  • Bachelor's degree in Marketing, Business Administration, or related field or equivalent experience
  • Minimum of two (2) years of marketing experience in multifamily organizations
  • Valid state driver's license
  • Experience with social media platforms (Facebook, Instagram, TikTok)
  • Experience with Google Analytics and digital marketing reporting
  • Proficiency with Microsoft Office Suite
  • Experience with CRM, property management, or marketing automation platforms (RealPage, Knock, Grace Hill, etc.)
  • Experience in multifamily housing property management organizations
  • Experience managing social media and paid advertising campaigns
  • Content creation, photography coordination, and video marketing experience
  • Website management and digital campaign execution experience
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The Company
264 Employees
Year Founded: 2002

What We Do

Indus Administrative Services LLC, also known as Indus Communities or Indus Management Group, is a Houston-based real estate organization specializing in the ownership, development, and management of multi-family apartment communities. They specifically focus on renovating and restoring distressed Class B and C properties to transform them into uplifted communities, with over 10,000 units currently under management.

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