400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We are seeking a talented Motion Designer to join our dynamic Creative Studio team. As part of a collaborative team of 21, you will work closely with our User Acquisition (paid social), Brand, Marketing, and Growth teams to create visually compelling motion graphics that drive engagement and support the overall brand strategy.
This is an exciting opportunity for an ambitious and passionate motion designer to develop their skills and contribute to impactful marketing campaigns.
Your Experience
Must have:
- 3+ years of experience in motion design with a strong portfolio showcasing animation skills and editing techniques;
- Proficiency in Adobe After Effects and other motion design software;
- Proficiency in Adobe CC;
- Proficiency in Figma or similar software;
- Strong understanding of animation principles and visual effects;
- A strong eye for detail, with an understanding of brand guidelines and the ability to maintain consistency across motion graphics;
- Ability to collaborate effectively with cross-functional teams including copywriters, designers, and marketers;
- Understanding of basic performance marketing concepts (e.g., CTR, conversion rates);
- Ability to manage multiple design projects and meet deadlines in a fast-paced environment;
- Excellent communication skills for clear and effective collaboration;
- Genuine curiosity and enthusiasm for experimenting with AI tools, including generative AI video platforms, to push creative boundaries and elevate video storytelling.
Nice to have:
- Experience in the tech or digital marketing industry;
- Experience in the femtech, health, and wellbeing sector;
- Familiarity with Cinema 4D or 3D motion design (a plus);
- Familiarity with app store optimization (ASO) creatives;
- Basic understanding of user acquisition (UA) and CRM creatives.
What You'll Be Doing
You’ll be responsible for:
- Boosting motion design capacity within the Creative Studio team by swiftly creating and animating motion graphics to address unplanned increases in demand from the UA team.
- Collaborating with the UA team to produce high-quality motion assets that meet urgent campaign needs and evolving priorities.
- Adapting existing designs and creating new iterations rapidly to support spontaneous creative requests, ensuring timely delivery of engaging motion graphics that highlight app features and user experiences.
- Addressing localisation requests to cover UA needs, ensuring that motion graphics are relevant and effective across different markets.
- Supporting Growth Marketing by producing motion graphics for new releases, including stories and emails.
- Exploring and integrating generative AI tools to streamline workflows, develop innovative video concepts, and contribute to a future-focused creative approach.
You'll be targeted on:
- Contributing to user engagement with campaigns;
- Delivering high-quality design work that aligns with brand goals and marketing objectives.
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Top Skills
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals.
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Flo in numbers:
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#1 period tracker in the USA by active audience
#1 most downloaded female health app worldwide
47 million monthly active users
240 million installs
28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022)
Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information.
Flo intensively uses Data Science and AI to deliver the most personalized content and services available.
Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe.
We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
