Motion designer

Launch videos. Product stories. Branding reveals and showreels.

We're hiring a Motion Designer who makes product launch videos for startups. The film that makes a launch feel like a moment, not a changelog.

++addmore is a product launch studio in Antwerp. We help startups get clear on what they're selling and why anyone should care. Positioning, storytelling, all the way to launches with killer sites.

100+ SaaS startups and scale-ups across Europe. We know the pattern by now: great product, unclear story, slow growth. We shorten the distance between "what is this" and "I need this". We make startups impossible to ignore.

Every launch that really landed had one thing in common: a launch video that made people feel the product before they ever touched it.

Show, don't tell is our whole philosophy. Video is the purest form of it. A great launch video does in 60 seconds what a landing page needs three scrolls for. Most startups launch with a screen recording and a royalty-free track, and their product deserves better.

One thing to be clear about, because it defines this role: this is not about website motion. Interactions, scroll effects, micro-animations on our sites are built straight in code by our design engineers. Your canvas is video. Launch films, product demos, the assets that carry a launch across social, ads and the big reveal.

"The product is finished. The story is sharp. You make it move."

You join when the positioning is done and the narrative is agreed. The hard conversations already happened. You're the one who turns that story into launch videos people actually watch to the end: the hero film, the product demo that sells, the cutdowns that stop a scroll.

You work AI-native by default. Generative video, voice and sound tools produce the volume; you direct, curate and kill. AI produces options. You decide what survives. That filter is the actual skill.

• Own the launch film: The hero video for a product launch, from script and storyboard to final cut. Concept, pacing, sound, delivery

• Make product demos that sell: Real UI, real flows, shot and edited so the product looks as good as it actually is. No fake mockup energy, no 4-minute feature tours

• Cut it for every channel: The 60-second hero becomes the 15-second hook, the ad variant, the social teaser. Built as a system, so cut number 12 still feels like cut number 1

• Direct AI, don't fight it: Generative video, voiceover, sound design, storyboarding. You use whatever is sharpest that month to move faster, and you know exactly where the tools stop and taste begins

• Own sound and rhythm: Music choice, sound design, pacing. Half of what makes motion feel expensive is what people hear

• Work with the story, not around it: Strategists hand you positioning, writers hand you the lines. You make them land in motion, and you push back when the script doesn't work on screen

We don't care about a perfect CV. We care about a reel that makes us stop scrolling.

• A reel with proof: Launch videos, product films, demo videos. Show us the one you're proud of and walk us through the choices

• Storyteller first, animator second: You think in hooks, builds and payoffs, not just in keyframes. A technically perfect video that says nothing is still nothing

• Product instinct: You can make SaaS UI look cinematic without lying about the product. Rarer than you'd think

• Craft plus speed: Launches don't move deadlines. You know where to spend the polish and where good enough ships

• AI-native workflow: You've already rebuilt your pipeline around the new tools, and you have opinions about which ones are overrated

• Extreme ownership: "I can't do this" doesn't exist in a startup. You figure it out, ask for help fast, and ship anyway

You don't need to tick every box. Show us your reel and how you think, and we want to talk.

• Not website motion. Scroll effects and micro-interactions are built in code by our design engineers. Your work lives in video

• Not a film-school pipeline. No six-week renders, no 40-page treatment. Some videos ship the same week they're briefed

• Not a brief-execution seat. You'll shape the concept, not just animate someone else's storyboard

• Not stock-template work. If your process starts with a template marketplace, this isn't your role

• Your work is the launch. The film you make is the thing everyone sees, shares and remembers

• A new launch every few weeks instead of one brand campaign a year. Your reel compounds fast here

• Positioning and script arrive sharp, so your energy goes into the craft, not into fixing the strategy

• You'll work with the newest AI video tools before most motion designers have opened them

• A team that's curious, craft-obsessed and allergic to fluff

No buzzwords, no filler frames. If a shot doesn't add clarity or feeling, it goes.

The work has to be good before it gets sold. You'll never have to polish a mediocre product story, because we don't ship those.

AI made volume free. Judgment, clarity and taste are what's left to charge for. That's true for the work we make and every frame you keep.

"I can't do this" doesn't exist in a startup. If something needs fixing, you own it and make it better. No excuses, no blame-shifting.

We tell clients when they're wrong and we tell each other faster. If the script doesn't work on screen, you say so before you animate it.

Decisions don't queue here. The person who decides is in the room, usually within the hour. Concepts, cuts, launches: fast, either way.

AI just made average video free. Anyone can generate 30 seconds of something that moves by lunch, and feeds are already full of it.

Which means the only videos that still stop a scroll are the ones with actual taste behind them: a real idea, a real rhythm, a reason to exist. The motion designers who get that are about to have the best few years of their career.

If that reads as exciting rather than terrifying, we should talk.

Everyone we hire does a test case. No exceptions, including the people we already like.

1. A call. Thirty minutes with the founder. No deck, no prep, just your reel and how you think

2. The test case. A non-existing startup brief, and you take it into a launch video concept: script, storyboard, one finished sequence. Max 8 hours

3. We go through it together. Your choices, your cuts, what you'd change with more time. This conversation tells us more than the CV ever could

4. Decision. Fast, either way

A reel shows us what you made with someone else's feedback loop. The test case shows us what you create for a startup launch.

Apply below. Skip the cover letter template.

If you've read this far and already have a launch video in your head for a product you love, tell us that instead.