The Role
The Mobile Training Sales Representative will sell technician seats for automotive training classes, manage a sales pipeline, and collaborate with marketing to drive ticket sales and secure host shops.
Summary Generated by Built In
At TechFix + ATG (Automotive Training Group), we exist to save the average technician and their families by delivering elite, practical training that raises skills, wages, and shop performance. We run in-person road classes, mobile workshops, and online training for technicians nationwide - and we’re scaling fast.
We’re hiring a Mobile Training Sales Representative to sell and fill our mobile classes and secure new host shops. If you know the automotive aftermarket, speak shop owner, and love turning relationships into revenue, you’ll thrive here.
What you’ll do:
- Fill seats & secure hosts
- Sell technician seats for ATG road classes and workshops (goal: 80%+ fill rate per class).
- Prospect, pitch, and sign host shops for open dates and target markets.
- Create bundled offers for MSOs and shop groups (multi-seat and multi-date deals).
- Own your territory & pipeline
- Build targeted call lists (shops, MSOs, distributors, parts stores, vendor partners).
- Run a proactive outreach cadence: calls, email, text, LinkedIn, and local visits.
- Maintain accurate pipeline stages, notes, and forecasts in our CRM.
- Partner with Marketing & Events
- Coordinate geofenced and email campaigns to boost seat sales by city/date.
- Share messaging that’s working; request localized creatives when needed.
- Work with our events team on room capacities, layout, AV, books, and logistics.
- Close, confirm, and keep them coming back
- Price, quote, and close seats and hosting agreements.
- Drive show-up rate, re-book rate, and referrals.
- Collect testimonials and case studies from successful classes.
What good looks like (KPIs you’ll own):
- Seats sold per month: target aligned to schedule (typ. 400+ tickets/month across the org; your share is goal-based by territory).
- Fill rate: 80%+ average per class.
- Host shop acquisitions: 6–12 new hosts per month (mix of independents, MSOs, partners).
- Show-up rate: >90% of registered techs attend.
- Cost per seat & CAC: trending down quarter over quarter.
- Re-book rate: 30%+ of shops commit to additional classes within 90 days.
You’ll be great at this if you have:
- 2-5+ years of B2B sales in the automotive aftermarket (training, tools, parts, equipment, or software).
- A real network among shop owners, MSOs, distributors/WDs, and vendor reps.
- Mastery of phone-first selling with disciplined CRM hygiene and forecasting.
- Strong territory planning: you can light up a city in 6 weeks with a repeatable playbook.
- Clear, confident communication - comfortable in shops, on Zoom, or on a stage for 5 minutes to warm up a room.
- Willingness to travel (25-50%) for high-value markets and events.
Nice-to-haves:
- Experience selling training, certifications, or workshops.
- Familiarity with technician KPIs (quote/close ratios, hours per car, productivity/efficiency).
- Comfort collaborating with marketing on geofencing, email campaigns, and promo codes.
Compensation & benefits
- Base salary + uncapped commission (OTE commensurate with experience and book of business).
- A lively work environment, with live events, and a dynamic client base.
- Opportunities for growth and advancement – we love seeing our team members succeed!
- Health, dental, and vision insurance
- Retirement with company match
- Christmas club program with company match
- Company-paid life insurance and long-term disability
- Short-term disability
- Critical illness and accident coverage
- Employee Assistance Program
- Paid time off
- Paid holidays
We value builders, doers, and straight shooters. If you’re hungry to help technicians level up - and you can sell with integrity - we want to meet you.
Shop Fix Academy is proud to be an Equal Opportunity Employer and welcome everyone to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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The Company
What We Do
Welcome to The Fix Group, your trusted partner in automotive care and professional development in Middle Tennessee. Our group encompasses a diverse range of brands, each dedicated to delivering exceptional service and expertise. For all your auto repair needs, we offer Auto Fix, Euro Fix, and Mike’s Automotive – each brand specialized in providing top-notch vehicle maintenance and repairs. Additionally, our commitment to excellence extends beyond auto services. We proudly present Shop Fix Academy, Sales Fix Academy, and Tech Fix, where we offer professional coaching to enhance skills in the automotive industry. At The Fix Group, we are committed to excellence in both customer service and professional training. Visit us for a truly comprehensive automotive experience.
