Mobile App Growth & Conversion Manager

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Berlin
In-Office
Automotive • Information Technology
The Role
Company Description

Our AUTO1 Group international marketing team combines data-driven performance marketing with innovative technical solutions to enhance a continuous improvement of customer experience.

As a Conversion Optimisation Manager, you will act as a strategic bridge between marketing, product, analytics, and UX/UI teams. Your mission: to optimize Autohero customer experience with a focus on the mobile app user journey, ensuring every touchpoint - from acquisition to onboarding, engagement, and conversion - is seamless and impactful.

Job Description

  • Drive optimization and growth ideas based on data to provide the best customer experience throughout the conversion path with one of the focus being the Autohero mobile app’s user journey.
  • Define new features and functionality in A/B tests in close collaboration with Customer Journey Analysts, Product Managers and the Design Team.
  • Collaborate closely with stakeholders to develop and optimize the user journey of the designated area with the help of Google Analytics and other internal tracking tools.
  • Take responsibility for projects from ideation to launch guaranteeing  an optimal user experience in collaboration with a group of cross-functional experts. 

Qualifications

  • CRO Technical & Analytical Expertise: You’ve got hands-on experience in conversion rate optimization, within e-commerce including mobile applications. Proficiency with digital analytics tools (GA4, GTM, Firebase)
  • Data-Driven and Analytical: Numbers are your second language. You can sift through complex data, spot opportunities, and turn insights into strategies that boost performance. You’re confident with A/B and multivariate testing and know how to build an effective experimentation roadmap.
  • Strategic Thinker: You focus on impact and ROI, balancing quick wins with longer-term improvements. You’re not just testing for the sake of it; you’re always tying your work back to the bigger picture. Ability to translate complex data into clear, actionable strategies. Strong project management and stakeholder engagement skills.
  • Detail-Oriented and Organized: You’re meticulous, whether it’s setting up an experiment, QAing a test, or documenting results. You’ve also got a knack for juggling multiple projects and keeping them all on track.
  • Collaborative Communicator: You thrive in a team setting, working seamlessly with product, design, development, and marketing teams. You’re great at breaking down complex ideas and getting buy-in from different stakeholders.
  • Language Skills: Fluent in English. Additional European languages (German, French, Spanish, Italian) are a strong plus.

Additional Information

  • Once a unicorn, now a listed public company, be part of our success story!
  • We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
  • More than 90 different nationalities make up for a truly international and diverse working environment
  • We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
  • Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
  • Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!   

Apply by uploading your CV 

Contact
Catalina Tear
 

AUTO1 Group is Europe's leading digital automotive platform. As a dynamic tech company, we are revolutionizing the automotive industry with our brands wirkaufendeinauto.deAUTO1.com and Autohero. Our strong team of 6.000 people is dedicated to making Europe-wide car trading and transport as fast and stress-free as possible for our customers.  Join us, building the best way to buy and sell cars online.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

#LI-A1

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The Company
Berlin
3,423 Employees
Year Founded: 2012

What We Do

AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars. Our local European consumer brands, like wirkaufendeinauto.de, offer consumers the fastest and easiest way to sell their cars. Our merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals. With our retail brand Autohero, we are using our technology, scale, and operational excellence to develop the best consumer experience for buying a car online. We operate in over 30 countries and achieved revenues of EUR 6.5 billion in 2022.

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