Growth Marketing Manager (Promova)

At Promova, we’re redefining language education for the AI-powered era — making learning accessible, personal, and inspiring for millions of people worldwide. Our 160+ teammates unite around one mission: to connect people, bridge cultures, and empower lifelong learners — in every country except aggressor states (yes, even Antarctica).

We blend AI innovation with human creativity to help people speak with confidence and truly belong anywhere. If you want to test bold ideas, move fast, and make an impact — you’ll feel right at home.

At Promova, growth is about driving meaningful, measurable results.

We’re looking for a Product (Growth) Marketing Specialist to join our team and work hands-on with growth experiments that improve marketing performance and business efficiency.

In this role, you will optimize and experiment across the marketing funnel — from acquisition to conversion. You’ll analyze data, identify growth opportunities, formulate and test hypotheses, and scale successful solutions to drive sustainable growth.

This position is a strong fit for someone analytical, results-oriented, and comfortable working in a fast-changing environment while taking ownership of outcomes.

• 1+ year of experience in a PMM or GM role. Previous experience in User Acquisition Management (UAM) with Meta Ads and Google Ads would be a great plus.
• Funnel & CRO expertise: Independent management and optimization of key funnel stages (ad -> LP/funnel -> paywall -> product); designs and runs complex A/B tests.
• Advanced analytics & tracking: Performing deep-dive analyses in Amplitude, Tableau (or similar), setting up and troubleshooting event tracking, evaluating metrics and trends.
• Experimentation & growth modeling: Building hypotheses, prioritizing experiments, interpreting results, and scaling high-impact growth initiatives.
• Market & competitor research: Conducting independent research on market trends, competitors, and best practices; applying insights to growth strategy.
• Cross-platform performance knowledge: Proven collaboration with User Acquisition Managers and Creative Marketers; Understanding UA approaches across multiple channels (Meta, Google Ads, etc.) and supporting launches of new initiatives or products.
• English Level — B1+

• Growth execution: Build, launch, and improve marketing funnels and landing pages to increase conversion and revenue.
• Analytics & insights: Analyze performance metrics, track key trends, and turn data into clear growth opportunities.
• Experimentation: Run growth experiments end-to-end — from hypothesis generation and testing to validation and scaling.
• Market awareness: Monitor competitors and market trends to identify new ideas and benchmarks.

1. Ownership & Measurable Impact

• End-to-End Autonomy: Lead the entire hypothesis lifecycle — from research to execution and scaling.
• P&L Influence: Drive revenue growth and profitability with highly visible, data-backed results.

2. Full-Funnel Optimization

• 360° Mastery: Optimize the complete user journey, from high-converting landing pages to personalized paywalls.
• Strategic Insight: Conduct deep market research and benchmarking to shape long-term growth roadmaps.

3. High-Performance Collaboration

• Cross-Functional Synergy: Act as the hub between UA, Product, Creative, and CRM to align business priorities.
• Agile Growth: Pivot strategies in real-time based on data to capture the most effective growth levers.

4. Clear Career Progression

• Vertical Growth: Direct path from Performance Marketing ownership to Senior and Leadership roles.
• Horizontal Scope: Lead cross-functional initiatives to broaden your expertise across Brand and Product.

• 🌍 Impact: Help shape Promova’s culture for a global, growing team.
• 💡 Freedom: Hybrid setup, flexible schedule, and real ownership.
• 🚀 Growth: Continuous learning, conferences, mentorship, and English classes.
• 💙 Wellbeing: 20 paid vacation days, mental health support, and insurance.
• 🎉 Community: You’ll create events and traditions that people will remember.

• Intro-call with Recruiter (40 minutes).
• Test Task.
• Interview with the Hiring Manager (1 hour).
• Bar-raising (1 hour).

If you’re ready to turn design experiments into real user impact and shape the next AI-powered learning experience, apply now, and let’s make it happen.