Mid - Snr Fashion writer

This role will be responsible for shaping and delivering a best-in-class editorial fashion news content offering that drives player engagement, supports brand storytelling, and strengthens DREST’s position at the intersection of fashion, beauty, gaming and culture. This senior role will play a central part  in developing daily in-app editorial content  and innovative content activations that reflect the real-time fashion and lifestyle zeitgeist.

Working closely with the Head of Editorial, fashion, product, data, marketing, partnerships and talent teams, this role will ensure editorial fashion news content is aligned with player needs, supports in-game experiences, and delivers engaging, commercially relevant and culturally timely storytelling across all DREST channels.

• Editorial Fashion News Content Excellence: Deliver daily fashion, beauty, entertainment and culture news content that is timely, engaging, accurate and aligned with DREST’s editorial standards and tone of voice.

• Trend & Cultural Relevance: Maintain a strong pulse on emerging fashion, beauty, entertainment and social media trends, translating them into compelling in-app editorial content, themed events and challenge concepts.

• Player Experience Enhancement: Develop editorial concepts and challenge formats that help the player style better. This means you are an expert stylist. This then improves the player journey, enhance challenge engagement and support overall retention.

• Cross-Functional Collaboration: Partner effectively across editorial, fashion, product, data, marketing, partnerships, PR and talent teams to ensure editorial content supports wider business and product objectives.

• Brand & Industry Representation: Act as an ambassador for DREST externally, building and maintaining strong relationships with brands, PRs, talent and industry partners, including representing DREST at fashion weeks, press days and industry events.

• Daily Editorial Content Production: Write, edit and publish daily news content and editorial features across in-app and supporting DREST channels, ensuring high editorial standards and flawless CMS execution.

• Editorial Calendar & Content Planning: Support the planning and delivery of editorial calendars, themed content moments and in-game challenge narratives aligned with fashion uploads, seasonal moments and player interests.

• Editorial Team Coordination: Act as a central point of coordination across editorial contributors, picture editors and fashion editorial stakeholders to ensure content is cohesive, visually strong and engaging.

• Data-Informed Content Optimization: Work closely with game design and insights teams to understand challenge metrics, player behaviour and engagement data, using findings to continuously improve editorial performance and player experience.

• Platform & Product Development Support: Contribute ideas to emerging DREST platforms, new features and content opportunities, proactively identifying innovative ways to evolve editorial offerings.

• Talent & Partnership Content Support: Collaborate with talent, marketing, partnerships and PR teams on in-game and out-of-game content initiatives, launches and activations.

• Tone of Voice & Editorial Standards: Serve as a key guardian of DREST’s editorial tone of voice, ensuring all content reflects the brand’s standards, inclusivity values and luxury positioning.

You’ll Thrive in This Role If You Have:

• Strong experience in digital fashion editorial or digital journalism at mid-to-senior level.

• Between 4-6 years experience in the industry.

• Deep knowledge of fashion, beauty, entertainment and popular culture, with strong awareness of social media and viral trends.

• Excellent writing and editing skills, with the ability to produce sharp, engaging copy at pace.

• Exceptional attention to detail, organisation and editorial judgement.

• Strong visual sensibility and deep knowledge of luxury fashion and beauty brands.

• Confidence building and maintaining industry relationships with brands, PRs and talent.

• A collaborative, flexible and innovative mindset.

• Clear understanding of inclusive and diverse editorial practices.

• Strong instinct for player and audience needs, with the ability to tailor content accordingly.

• Social media content creation experience.

• Video content production skills.

• Strong familiarity with DREST as a player and platform.

*Please note that we use AI to review our applications.