The Role
Create and optimize engaging, conversion-focused content for websites, blogs, landing pages, social media, and marketing campaigns. Conduct research and keyword analysis, apply SEO principles, edit and proofread content, align messaging with brand and audience goals, and collaborate with marketing, SEO, and design teams. Manage multiple projects, meet deadlines, update existing content, and use AI-assisted tools while maintaining originality and quality.
Summary Generated by Built In
About the Role
We are looking for a talented and experienced Mid-Senior Content Writer who can create high-quality, engaging, and conversion-focused content across multiple platforms. The ideal candidate should have strong writing skills, excellent research abilities, and a good understanding of SEO and digital marketing.
Requirements
- Create high-quality, original, and engaging content for websites, blogs, landing pages, social media, and marketing campaigns.
- Research industry-related topics and produce well-structured, informative content.
- Conduct keyword research and incorporate relevant keywords effectively.
- Develop content aligned with brand guidelines, target audiences, and marketing objectives.
- Edit and proofread content for grammar, clarity, tone, accuracy, and consistency.
- Collaborate with SEO, marketing, design, and other teams to develop content strategies.
- Update and optimize existing website and blog content based on SEO requirements.
- Adapt writing style and tone according to different brands, audiences, and content formats.
- Meet content deadlines while maintaining quality and consistency.
- Stay updated with content marketing, SEO, and industry trends, including AI-assisted content tools
Qualification and Skills:
- Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
- 4-5 years of professional experience in content writing, copywriting, or digital content
- Strong command of English grammar, vocabulary, and sentence structure.
- Good understanding of SEO principles and content optimization.
- Ability to write both long-form and short-form content.
- Experience with WordPress/CMS and basic content formatting is preferred.
- Familiarity with tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Grammarly, or similar tools is an advantage.
- Ability to work independently and manage multiple content projects simultaneously.
- Experience in writing for B2B/B2C businesses, SaaS, technology, or digital marketing.
- Experience with AI writing and research tools while maintaining originality and editorial quality.
Benefits
- Competitive salary based on experience and expertise.
- Opportunity to work on diverse content and digital marketing projects.
- Professional growth and learning opportunities.
- Collaborative and creative work environment.
Skills Required
- Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field
- 4-5 years of professional experience in content writing, copywriting, or digital content
- Strong command of English grammar, vocabulary, and sentence structure
- Understanding of SEO principles and content optimization
- Ability to write long-form and short-form content
- Experience with WordPress or CMS and basic content formatting
- Familiarity with Google Search Console, Google Analytics, Ahrefs, SEMrush, Grammarly, or similar tools
- Ability to work independently and manage multiple content projects simultaneously
- Experience writing for B2B or B2C businesses, SaaS, technology, or digital marketing
- Experience with AI writing and research tools while maintaining originality and editorial quality
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The Company
What We Do
Nico Digital is an SEO-focused, content-driven growth agency serving SaaS, B2B, D2C, ecommerce, manufacturing, and regulated brands. It combines technical and organic SEO, digital PR, content marketing, link building, demand generation, media placements, and ecommerce optimization to build search authority, increase qualified traffic, and support revenue growth. The company operates from India while serving clients internationally across multiple global markets.
