Mid-Market Account Executive

Posted 3 Days Ago
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26 Locations
Remote
Senior level
Artificial Intelligence • Edtech • Marketing Tech • Generative AI
The Role
Own the full sales cycle for mid-market customers, from self-sourced outbound prospecting through discovery, product demonstrations, negotiation, and closing. Build multi-stakeholder consensus, develop business cases, manage security and procurement reviews, sell web app and API use cases, maintain accurate CRM data, and partner with growth, product, customer success, and PLG teams to expand adoption of HeyGen’s AI video platform.
Summary Generated by Built In
About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com.  Visit our Mission and Culture doc here. 

The Role

We are hiring Mid-Market Account Executives to help accelerate adoption of HeyGen across growing mid-sized companies. This is a full-cycle closing role with a heavy emphasis on self-sourced pipeline. You will identify high-potential accounts, run creative outbound campaigns, qualify opportunities, lead discovery, demo the product, build consensus across buying groups, manage deal cycles, and close new business. Mid-market sits between high-velocity commercial selling and traditional enterprise. Deals are larger and involve more stakeholders than a commercial sale, but they still need to move fast. We are looking for closers who can run a structured, multi-stakeholder sales process while keeping the pace, urgency, and creativity of a hunter. You will sell both the HeyGen web app and HeyGen API, helping customers understand how AI video can transform marketing, sales enablement, customer education, training, localization, product onboarding, and developer-powered video workflows.

What You'll Do

Build your own pipeline - You will run high-volume, high-quality outbound into target mid-market accounts. This includes cold email, phone, LinkedIn, personalized video, account research, trigger-based outreach, and creative campaign ideas. You should be excited by the idea of finding your own opportunities, not waiting for perfect inbound leads.

Own the full sales cycle - You will manage opportunities from first touch to close. That includes prospecting, qualification, discovery, product demos, business-case development, security reviews, negotiation, legal/procurement coordination, and handoff to Customer Success.

Run multi-stakeholder deals - Most deals will involve several people: a business champion, an economic buyer, a technical evaluator, and often security or procurement. You will map the buying group early, build consensus, and keep every stakeholder moving toward a decision.

Sell business outcomes, not just AI features - You will help customers understand how HeyGen can reduce video production costs, speed up content creation, improve localization, personalize customer communication, and unlock new video workflows that were not possible before. You will build business cases with a clear return that a budget holder can sign off on.

Sell across web app and API use cases - Some customers will want to use HeyGen directly through the web app. Others may want to integrate HeyGen into their own product, platform, workflow, or internal system using APIs. You do not need to be an engineer, but you should be technically curious and comfortable explaining technical concepts in simple business language.

Move fast and create urgency - Mid-market cycles are longer than a commercial deal, but they should never drift. You will keep deals moving, create momentum with busy buyers, ask direct questions, uncover pain, tie pain to business impact, and drive clear next steps.

Partner with PLG, growth, product, and customer teams - You will work with product-led growth signals, self-serve users, product usage data, customer requests, and inbound interest to identify expansion and conversion opportunities. Maintain strong pipeline discipline - You will keep CRM data clean, forecast accurately, manage next steps, and understand the difference between real pipeline and hopeful pipeline.

What We're Looking For

Must-Haves

  • 6+ years of B2B SaaS sales experience, including at least 4 years in a closing role.
  • A track record of meeting or exceeding quota selling into mid-market companies.
  • Experience generating a meaningful portion of your own pipeline through outbound prospecting.
  • Experience running multi-stakeholder sales cycles, including business cases, security reviews, and procurement.
  • Strong discovery skills and the ability to connect product capabilities to business pain.
  • Comfort selling to marketing, sales, customer success, L&D, product, operations, IT, finance, or technical stakeholders.
  • A high-agency, builder mindset. You do not wait for perfect playbooks. You test, learn, and iterate.
  • Strong written communication skills. Your outbound emails, follow-ups, proposals, and deal recaps should be clear, sharp, and persuasive.
  • Curiosity about AI, video, creative workflows, and API-driven products.

Nice-to-Haves

  • Experience selling PLG, usage-based, API, developer platform, creative software, marketing technology, sales technology, or AI products.
  • Experience selling into marketing, localization, customer education, learning and development, sales enablement, ecommerce, media, or product teams.
  • Experience turning team-level or departmental usage into larger, company-wide contracts.
  • Experience using video, personalization, or creative outbound to source opportunities.
  • Experience working in an early-stage or high-growth startup environment.

Who Will Thrive Here

  • Gets energy from prospecting and hunting.
  • Can write a sharp cold email without waiting for marketing to give you a template.
  • Is comfortable making calls, sending videos, testing messaging, and following up persistently.
  • Can keep a deal with five or six stakeholders moving without losing pace.
  • Can take a new product category and figure out where buyers feel urgency.
  • Does not need a fully built sales playbook to be productive.
  • Can sell to both business users and technical evaluators.
  • Is competitive, resourceful, and organized.
  • Knows how to balance speed with thoughtful qualification.

Compensation & Benefits

  • Competitive base salary plus uncapped commission.
  • Equity in a high-growth AI company.
  • Health, dental, and vision benefits.
  • Flexible PTO.
  • Opportunity to help define a new category in AI video.
  • High ownership, high velocity, and direct impact on revenue growth.
Equal Opportunity

HeyGen is an Equal Opportunity Employer. We value diversity and are committed to building an inclusive environment for all employees.

Skills Required

  • 6+ years of B2B SaaS sales experience
  • At least 4 years in a closing role
  • Track record of meeting or exceeding quota selling into mid-market companies
  • Experience generating a meaningful portion of personal pipeline through outbound prospecting
  • Experience running multi-stakeholder sales cycles, including business cases, security reviews, and procurement
  • Strong discovery skills and ability to connect product capabilities to business pain
  • Comfort selling to business and technical stakeholders across marketing, sales, customer success, L&D, product, operations, IT, and finance
  • High-agency, builder mindset with willingness to test, learn, and iterate
  • Strong written communication skills for outbound emails, proposals, follow-ups, and deal recaps
  • Curiosity about AI, video, creative workflows, and API-driven products
  • Experience selling PLG, usage-based, API, developer platform, creative software, marketing technology, sales technology, or AI products
  • Experience selling into marketing, localization, customer education, learning and development, sales enablement, ecommerce, media, or product teams
  • Experience expanding team-level or departmental usage into company-wide contracts
  • Experience using video, personalization, or creative outbound to source opportunities
  • Experience working in an early-stage or high-growth startup environment

HeyGen Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about HeyGen and has not been reviewed or approved by HeyGen.

  • Healthcare Strength — Benefits are described to include medical, dental, and vision coverage, indicating broad healthcare support. Coverage is presented as part of a comprehensive package rather than ad‑hoc perks.
  • Retirement Support — A 401(k) plan, often with a company match, is included, signaling employer-supported retirement savings. This points to structured long-term financial benefits beyond base pay.
  • Leave & Time Off Breadth — Generous paid time off and a parental leave program are highlighted, pointing to breadth in time-away benefits. Emotional health resources further complement time-off policies to support overall wellbeing.

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The Company
HQ: Los Angeles, CA
Year Founded: 2022

What We Do

Professional spokesperson videos can be done just by yourself typing, clicking, and dragging; that's it! HeyGen’s realistic 100+ AI avatars can be your spokesperson in 40+ languages with various accents. No more expensive and time-consuming video agencies or actors. You now have a personal video studio in your hand. Try it for free!

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