[Mid Level] Marketing Manager / Marketing Analyst - Digital, Brand, Partnership, Social & Insights (261001-8)

Posted 22 Days Ago
Hiring Remotely in Texas, USA
Remote
Senior level
Information Technology • Software • Consulting
The Role
Develop and execute integrated digital, brand, social, partnership, go-to-market, and acquisition campaigns for consumer electronics products and services. Manage social channels, content calendars, email, web, SEO, partnerships, and sponsorships. Lead consumer research, funnel and cohort analysis, experimentation, dashboards, forecasting, KPI development, and marketing ROI optimization. Collaborate with product, sales, legal, finance, procurement, and creative teams.
Summary Generated by Built In

[Position Overview]

  • Job Title: Marketing Manager / Marketing Analyst (Digital, Brand, Partnership, Social & Insights)
  • Education: Bachelor's degree in Marketing, Business, Communications, Statistics, Economics, or related field
  • Experience: Mid to Senior level (5–10+ years) — we are hiring across multiple marketing specialties; placement is based on experience and focus area
  • Job Type: Full-Time

[Location]

  • DFW, TX

[Benefits & Perks]

  • Medical Insurance (Health, Dental & Vision)
  • 401(k)
  • H1B/Green Card Sponsorship for qualified employee
  • Hands-on experience at global industry-leading company
  • Opportunities for career advancement

[Summary]

  • We are hiring Marketing Managers and Marketing Analysts across digital/social media marketing, go-to-market and customer acquisition, partnership marketing, consumer insights, and marketing analytics for a global consumer electronics and mobile business
  • Develop and execute integrated marketing strategies and campaigns supporting product launches, services, and lifecycle management
  • Manage brand voice and always-on content across Instagram, TikTok, YouTube, Facebook, X, email, and web
  • Lead market research, consumer insights, and full-funnel marketing analytics to guide planning, budget allocation, and optimization
  • Negotiate and execute partnership and sponsorship initiatives with major media and internet brands

[Duties and Responsibilities]

Digital, Social & Brand Marketing

  • Lead overall social media strategy and manage the brand persona and voice across Instagram, TikTok, YouTube, Facebook, X, and emerging channels
  • Own the digital marketing calendar, planning, and forecasting; build and optimize email campaigns, website content, SEO, and social analytics
  • Execute real-time content capture at activations and culturally relevant moments; brief and collaborate with internal and external creative teams
  • Use social performance metrics and creative analytics to inform content strategy and optimization

Go-to-Market, Acquisition & Partnership Marketing

  • Develop and execute integrated campaigns for product launches, services (e.g., device care/protection programs), and carrier/channel go-to-market playbooks
  • Drive customer acquisition, engagement, and retention strategies; monitor campaign performance and ROI and provide actionable insights
  • Lead end-to-end partnership marketing and sponsorship initiatives; negotiate commercial terms and contracts with major media and internet brands
  • Collaborate cross-functionally with Product Management, Sales, Business Planning, Legal, Finance, Compliance, Procurement, and Creative Services
  • Create internal and external communications articulating value propositions and channel strategies; support local and regional programs

Consumer Insights & Marketing Analytics

  • Lead quantitative and qualitative research including brand tracking, segmentation, concept testing, surveys, and conjoint analysis
  • Forecast and track marketing and sales trends; gather and analyze competitor pricing, sales, and marketing/distribution methods
  • Track performance across all channels (paid, organic, email, web, events, content, ABM) through to revenue; build dashboards and automated reporting
  • Run cohort and funnel analyses (lead quality, channel efficiency, conversion velocity, ROI); forecast pipeline and performance scenarios to guide budget allocation
  • Design and evaluate experiments; own KPI frameworks for acquisition, lifecycle, and funnel performance
  • Apply AI and automation tools to transform how insights are generated and delivered

[Skills & Qualifications]

  • Bachelor's degree in Marketing, Business, Communications, Statistics, Economics, Psychology, or related field
  • 5–10+ years of hands-on experience in digital marketing, brand/social media marketing, go-to-market, partnership marketing, market research/consumer insights, or marketing analytics
  • Proven track record of developing and executing successful multi-channel marketing campaigns with measurable results
  • Strong analytical skills with the ability to interpret data and drive decision-making; experience with Google Analytics, BI/dashboard tools, and marketing automation platforms
  • Platform experience a plus: Sprinklr, Braze, Meta Business Manager, Buffer, Social Suites, Adobe Creative Suite, survey tools (Qualtrics, etc.)
  • Experience in mobile, consumer electronics, technology, media/entertainment, device protection, or CPG industry preferred
  • Strong stakeholder management, negotiation, and cross-functional collaboration skills; agency experience a plus
  • Excellent written and verbal communication and presentation skills; proficiency in AI tools for marketing a plus
  • Self-starter able to work independently and manage multiple projects in a fast-paced environment

Our team of business professionals supports a wide range of operations including marketing, data analytics, financial analysis, program management, and strategic planning. We also have opportunities in software development, QA/testing, human resources, supply chain, and many more!

Our vision is 'We Want to See You Grow' to become the industry leader for both employee and company.
For more information about JND, please visit www.jndsolutions.com

#Marketing #MarketingManager #MarketingAnalyst #DigitalMarketing #SocialMediaMarketing #BrandMarketing #PartnershipMarketing #GoToMarket #CustomerAcquisition #MarketResearch #ConsumerInsights #MarketingAnalytics #GrowthMarketing #SEO #EmailMarketing #TikTok #Instagram #MidLevel #Senior #DFW #Plano #Texas

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, Statistics, Economics, Psychology, or a related field
  • 5-10+ years of hands-on experience in digital marketing, brand or social media marketing, go-to-market, partnership marketing, market research, consumer insights, or marketing analytics
  • Proven track record developing and executing successful multi-channel marketing campaigns with measurable results
  • Strong analytical skills and ability to interpret data and drive decisions
  • Experience with Google Analytics, BI or dashboard tools, and marketing automation platforms
  • Strong stakeholder management, negotiation, and cross-functional collaboration skills
  • Excellent written, verbal, and presentation skills
  • Ability to work independently and manage multiple projects in a fast-paced environment
  • Experience with Sprinklr, Braze, Meta Business Manager, Buffer, social media suites, Adobe Creative Suite, or Qualtrics
  • Experience in mobile, consumer electronics, technology, media and entertainment, device protection, or CPG
  • Agency experience
  • Proficiency with AI tools for marketing
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The Company
HQ: Dallas, TX
63 Employees
Year Founded: 2010

What We Do

JND Inc. is an information-technology services company that helps clients develop mobile software for global markets. Its offerings include software development, power-user trials, test outsourcing, research and analysis, technology consulting, and certification. The company emphasizes software quality and provides engineering expertise in areas such as benchmarking, early-warning processes, and risk analysis, supporting businesses in creating reliable mobile and other technology solutions.

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