Mid-Level CRM Solutions Analyst

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

Role

As the CRM Solutions Analyst, you will focus on developing personalized, cross-channel solutions, integrating data, business rules, and ML models across touchpoints, and delivering a dynamic, relevant customer experience.

What you'll do:

• Lead solution workshops and develop detailed business, functional, and technical requirements.
• Guide collaboration and understanding across teams, translating strategic vision into capability models and solution design approaches presentable to business and technical teams.
• Develop data models, data transformations, data structures, data flows, and process flows for communication and use within internal business and technical groups to support CRM marketing, audience, and taxonomy creation for on and off-property efforts.
• Design and develop data, process, and software solutions that enhance and integrate with Braze and CDP technology stack.
• Collaborate with developers, data engineers, and product and marketing teams for end-to-end solution design and technical implementation of:
• Personalized customer journeys, automated trigger messages, and marketing campaigns.
• Data permissioning, opt-in/out compliance.
• Audiences and taxonomies.
• Initiatives which support the orchestration of audiences for Zero, 1st and 3rd party use-cases.
• Present solution designs, including implementation cost/effort and benefit estimates.
• Ensure data-driven decision-making and solution architecture are informed by analytics, KPIs, and measurable outcomes.
• Design solutions to increase automation and performance of CRM activities that further the use of ML models/data-driven customer communications.
• Prototype and integrate tools into the existing Marketing Tech stack and lead the adoption of tools.

What you'll need:

• Bachelor’s degree in Computer Science, Information Systems, Engineering, Marketing, or a related field.
• Solid experience working with CRM platforms, with a strong focus on technical operations (CRM Ops).
• Knowledge of Customer Data Platforms (CDP) and experience handling customer data integration projects.
• Proficiency in SQL and/or other database query languages for data manipulation and segmentation.
• Understanding of API integrations to support the development of complex customer journeys and real-time communications.
• Experience collaborating closely with engineering teams to build and support technical solutions.
• Familiarity with marketing automation, customer journey orchestration, and channel strategy execution.
• Basic understanding of Machine Learning models and AI-driven personalization in CRM contexts.
• Strong problem-solving and logical thinking skills, with hands-on experience in technical CRM projects.
• Ability to translate technical concepts into clear business language for non-technical stakeholders.
• Strong presentation and communication skills to engage with cross-functional teams and senior stakeholders.
• Experience working on data unification and deduplication strategies within CDP environments is a plus.
• Advanced English, with solid communication skill in both, written and spoken form.

More about you:

• You´re passionate about software development and knows how to ensure its quality;
• You´re motivated by building up world class solutions that impacts millions of users all over the world;
• Experienced working in an environment which uses and stimulates DevOps culture;
• You´re creative when solving problems and is continuously seeking improvements for processes and solutions;
• You can communicate clearly with your team and the company to identify issues and demands;
• You have the autonomy to recognize the current and new priorities, evaluating the impact of their outcomes in the final result.

What We Offer:

• Performance based bonus*
• Attendance Bonus* 
• Private pension plan
• Meal Allowance
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Medicines discounts
• WellHub partnership
• Childcare subsidies
• Discounts on Ambev products*
• Clube Ben partnership
• Scholarship*
• School materials assurance
• Language and training platforms
• Transport allowance

*Rules applied

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company. 

For more information: www.abinbev.com