Mid Level Copywriter

Posted 6 Days Ago
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Bengaluru, Bengaluru Urban, Karnataka, IND
Hybrid
Mid level
Agency • Marketing Tech • Consulting • Design
The Role
Write performance-driven copy for digital ads (Google, Meta), email, app store, and social campaigns. Develop creative concepts from briefs, collaborate with art directors and account teams, coordinate translations, manage projects and timelines, and balance creativity with measurable results.
Summary Generated by Built In

About Us:

M&C Saatchi Performance is a global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.

What are we looking for?

Inquisitive, creative and your default is to find solutions by making. Hands-on experience in copywriting for digital platforms means you can come up with concepts that fit the brief, and come up with quality copy, putting the finishing touches to any story. You are as obsessed with culture as you are with content — deeply connected to social media, current events, the zeitgeist, and trends. You know how to make content that gets clicks!

The Role (SEM Content Writing + Creative Copwriting)

-Writing copy for ads - ranging from static to video ads on digital and social platforms, even content for e-mailers, app store descriptions, etc. Understanding that while the ad must be creative In nature, It needs to goal-oriented and drive results. Finding the right balance between creativity and functionality Is key.

-While part of the role would include creative copywriting, a large chunk of the work would be focussed on SEM content writing i.e. writing RSAs, ETAs, FB ad copies for Google and Meta, given that we create performance-driven creatives.

-Working harmoniously alongside a team comprising of Art Directors & Copywriters, to create copy for creative campaigns, social media, and marketing briefs.

-Coordinating with freelance translators to work on some of the English copies written in-house, getting the copies effectively translated to different languages for different regions.

-Taking down briefs, understanding, and dissecting briefs to come up with creative concepts for digital campaigns, along with on-ground and digital activation Ideas on how campaigns can be extended to support the big Idea.

- Develop thoughtful creative work that delivers on the overall strategy within the required turnaround time.

- Take responsibility on projects, coordinating between teams Internally, brainstorming Ideas and adhering to timey deliveries.

Qualifications

- 2 to 4 years of experience with copywriting for an ad agency digital/social media agency

- Well-versed in English, good grammar, vocabulary, and communication skills

-Ability to be collaborative and flexible in working with diverse teams and with shifting priorities

-Experience working with Art Directors, Social Media Strategists and Account Managers

-Have experience managing clients and coordinating in fluent professional level English

-Keep up with online social media trends in the digital space, and have an understanding of the advertising and marketing realm

What you can expect from working at M&C Saatchi Performance

-A vast insight into the world of digital marketing and in-depth knowledge across search and social advertising

-Experience working on regional/International projects across client verticals

-Experience working on digital advertising campaigns for large global brands

-Experience in working with a team in an agency environment

-Insight into the M&C Saatchi Group

About M+C Saatchi Performance:
M+C Saatchi Performance as part of M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this, M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.
All employee information is kept confidential according to General Data Protection Regulation (GDPR).

Skills Required

  • 2 to 4 years of copywriting experience at a digital or social media/ad agency
  • Hands-on experience writing SEM content (RSAs, ETAs) and social ad copy for Google and Meta
  • Strong English grammar, vocabulary, and communication skills
  • Ability to collaborate with Art Directors, Social Media Strategists, and Account Managers
  • Experience managing clients and coordinating work in professional-level English
  • Familiarity with social media trends, culture, and digital advertising landscape
  • Ability to take briefs, develop creative concepts, and meet turnaround deadlines
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The Company
Year Founded: 1995

What We Do

M+C Saatchi Group is a global creative solutions company and independent creative network. It combines creativity, data, technology, specialist expertise and strategic consulting to help clients build famous brands, address complex business challenges and tackle societal issues. Its capabilities span marketing and communications, experience and technology, consulting, media and sponsorship, social issues, sport and entertainment marketing, and talent management.

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