Microsoft Customer Insights Specialist

Inetum is a European leader in digital services. Inetum’s team of 28,000 consultants and specialists strive every day to make a digital impact for businesses, public sector entities and society. Inetum’s solutions aim at contributing to its clients’ performance and innovation as well as the common good. Present in 19 countries with a dense network of sites, Inetum partners with major software publishers to meet the challenges of digital transformation with proximity and flexibility. Driven by its ambition for growth and scale, Inetum generated sales of 2.5 billion euros in 2023.

• Proven experience in multiple MS Customer Insights projects;
• Ability to integrate data from various sources into the platform, creating a centralised and consistent repository of information;
• Experience in Microsoft Dynamics CRM and Customer Insights connectivity with other Microsoft platforms;
• Supporting the configuration, customisation and use of functionalities such as the creation of unified profiles, customer segmentation and behavioural analysis;
• Using advanced analysis tools to extract valuable insights into customer behaviour, predict trends and identify opportunities based on large volumes of data on the platform;
• Support customer segmentation, using Customer Insights' advanced segmentation capabilities to identify and classify customers according to different criteria (demographic, behavioural, transactional, etc.);
• Developing test strategies for projects that apply/transfer data to Customer Insights and documenting them, supporting their hands-on execution;
• Supporting Sales in implementation projects carried out in conjunction with Corporate IT / T2D.

• Minimum of 2 years' experience in a similar role and seniority in the technical skills required;
• Knowledge of Big Data and Advanced Analytics (have a good understanding of big data and advanced analytics - Data Science, Machine Learning - to work with large-scale customer data);
• Power BI (experience with Power BI, as Microsoft Customer Insights will often be used in conjunction with this data visualisation tool to create dynamic dashboards);
• Microsoft Dynamics (familiarity with CRMs, especially Microsoft Dynamics and Microsoft dataverse);
• Azure and Power Platform (familiarity with the Azure ecosystem where Customer Insights can be hosted, and other Power Platform tools such as Power Apps, Power Automate can be a plus;
• Knowledge of integrations (have a good understanding of integrations and how data should be worked on to be exported to external platforms);
• Proven training in a related area with a strong component in tools such as Microsoft Customer Insights and performing advanced analyses of customer data;
• Microsoft certifications and others related to data analysis, such as Power BI and Azure;
• Proficiency in Portuguese and English - mandatory.