Mgr, Digital Marketing

Join a Team That Sticks Together!  

At Shurtape Technologies, we know how to make things stick. As a leading manufacturer and marketer of adhesive tape, we pride ourselves on creating innovative solutions for a variety of industries.  

We have facilities all around the world, including in the U.S., U.K., Germany, Mexico, China, and more.  

In addition to our specialty adhesive products, we offer well-known brands like Duck®, FrogTape®, Painter’s Mate®, Shurtape®, T-Rex®, Kip®, and Pro Tapes®.  

 Why Work with Us?  

We encourage curiosity and creativity, working together to solve challenges and innovate. Our commitment to health, safety, and environmental responsibility means we make a positive impact on our communities and the world.  

 What We Offer:  

• A company that truly values your contributions 

• A place where you can grow, make an impact, and be part of something meaningful 

• A focus on excellence and continuous improvement, ensuring we deliver top-quality, reliable solutions to our customers  

• An environment where employees are encouraged to bring their best ideas forward and adopt a growth mindset 

More Than Just Tapes...  

In addition to being obsessed with our customers, Shurtape is committed to being socially and environmentally responsible. We recognize that our actions today affect our world tomorrow, and we are committed to responsible manufacturing processes that protect the communities in which we operate. 

We Ask for the Best, and Offer the Best in Return  

We are looking for passionate, innovative individuals who thrive in a dynamic environment to join the Shurtape team. If you’re looking to be part of a forward-thinking, fast-paced, and supportive team, we’d love to hear from you! 

Our tapes may do the sticking, but it’s our people who hold it all together.  

SUMMARY OF POSITION

The Manager, Digital Marketing, works under the strategic direction of the Manager, Owned and Earned Media, to develop, manage and optimize the Company’s digital marketing channels, including brand and corporate websites, email marketing programs and marketing automation initiatives. This role creates engaging, measurable digital experiences that build awareness and preference for the Company’s consumer and industrial brands while ensuring each channel is effective, secure and aligned with business objectives. The Manager, Digital Marketing, is also responsible for establishing meaningful KPIs, evaluating performance and continuously improving customer experience and engagement. The role collaborates closely with Marketing, Sales, agency partners and supporting teams to develop and activate integrated digital initiatives that drive results.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Owns the strategy, governance, management, maintenance and continuous improvement of all company and brand websites, microsites and landing pages, including content ownership, publishing processes, brand and technical standards, updates, enhancements, redesigns and new functionality, in coordination with internal stakeholders, content teams and external agency partners.
• Ensures digital properties provide accurate content, brand consistency, reliable performance and best-in-class user experience by monitoring and addressing website health, security, accessibility, compliance, functionality and performance in accordance with digital best practices.
• Manages digital tools and integrations, including Where-to-Buy functionality, lead-generation forms, analytics platforms and third-party applications; partners with Integrated Marketing, Product Management and Sales to maintain accurate information; and evaluates tools, platforms and partner capabilities to recommend investments based on customer value, scalability, efficiency and expected business impact.
• Partners with the Content team, to plan, develop and optimize relevant website, microsite and landing-page content supporting brand and business objectives, product launches, advertising campaigns, promotions and lead-generation programs.
• Leads on-page and off-page search engine optimization, including keyword optimization, technical SEO, link-building opportunities and content recommendations; monitors search performance, competitive activity and evolving discovery behaviors; and translates findings into actionable recommendations.
• Develops and executes email marketing strategies supporting brand awareness, customer engagement, lead generation, product launches, promotions and business growth, and owns end-to-end campaign planning, content coordination, design, audience selection, quality assurance, testing, deployment and optimization.
• Manages the cross-brand email calendar, distribution lists, audience segmentation and personalization, and designs and optimizes automated workflows, lead-nurture programs, triggered communications and lifecycle campaigns in partnership with Integrated Marketing, Marketing Communications, Product Marketing, Sales, eCommerce and other stakeholders to improve lead quality, engagement and conversion throughout the buying journey.
• Ensures email and automation programs comply with brand standards, applicable legal requirements, data-privacy expectations and industry best practices.
• Defines and tracks key performance indicators and measures website, landing-page, email, search, automation and competitive performance using relevant analytics and reporting tools; develops dashboards and regular reporting that connect digital activity to business and customer outcomes.
• Analyzes customer behavior, journeys, campaign results and conversion paths to prioritize performance and customer-experience improvements; translates data into recommendations, implements approved changes, and evaluates engagement, conversion and other results through ongoing testing and measurement.
• Serves as the primary liaison for external agencies, technology vendors and digital platform representatives; establishes scopes, priorities, timelines and performance expectations; holds partners accountable for quality, timing and results; and manages assigned program budgets, approved-plan spending, invoices and accurate financial tracking.
• Serves as a subject matter expert on digital marketing technologies, tools, trends and best practices; monitors industry, customer and competitive developments; incorporates relevant findings into digital plans, roadmaps and execution; drives improvements in operational effectiveness, efficiency and scalability; communicates strategies, plans, performance, insights, risks and decision-ready recommendations to cross-functional teams, stakeholders, leadership and customers; maintains expertise through conferences, webinars, peer networks and other learning opportunities; and supports international digital marketing initiatives and other cross-functional priorities as business needs require.

QUALIFICATIONS 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong project management, attention to detail, quality-assurance, problem-solving and communication skills, including the ability to manage multiple brands, platforms, priorities and deadlines in a fast-paced environment and present effectively to leadership.
• Self-motivated, enthusiastic and performance-driven, with a can-do attitude, initiative, sound judgment and the ability to work effectively in team-oriented, cross-functional environments.
• Capability to collaborate with internal teams, agency partners and vendors across locations and time zones, adjusting the work schedule when necessary.

JOB REQUIREMENTS

• Bachelor’s degree or higher in marketing, communications, web design or a related field, with 5+ years of professional digital marketing experience; advertising agency and global experience are preferred.
• Experience managing agency partners, websites, content development and analytics, with strong knowledge of website strategy, governance, content management and user experience best practices.
• Proficiency with content management systems, website platforms and digital publishing workflows, including working knowledge of website security, accessibility, privacy, compliance and performance standards.
• Experience with technical SEO, keyword research, content optimization and link-building strategies.
• Proficiency in email marketing platforms, marketing automation, audience segmentation and lifecycle marketing, with working knowledge of CAN-SPAM, GDPR and applicable state privacy requirements.
• Strong understanding of digital analytics, conversion tracking, dashboard development and performance reporting.
• Ability to travel up to 20% of the time.
• Ability to work 40 or more hours per week, as business needs require.
• Availability to occasionally work outside standard business hours to support campaign launches, critical deadlines or urgent digital-platform issues.
• Capacity to attend in-person meetings, conferences, vendor sessions and other business events as required.
• Ability to comply with Company requirements for information security, data privacy, system access, confidentiality and acceptable use of digital platforms.

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Ability to work at a computer for extended periods and communicate frequently by phone and video.
• Occasional lifting or handling of product samples, displays, and demonstration materials up to 25 pounds.

WORK ENVIRONMENT

This is a fast-paced work environment with consistent pressure to complete duties as outlined above which requires ability to manage multiple projects at a detailed level and provide support to many internal departments in a fast-changing environment.  Many duties listed above are time-sensitive and have strict deadlines for completion. 

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.