The Role
The role involves strategizing and executing paid visibility campaigns on Meta platforms, focusing on lead generation and campaign optimization.
Summary Generated by Built In
You’ll take ownership of our paid visibility on Meta (Facebook & Instagram) – from campaign strategy and setup to hands-on execution and continuous
optimization.
Your goal: generate qualified job applications and client leads.
No chasing likes. No vanity metrics.
We care about lead quality, funnel performance, and real results.
Meta Ads (Strategy & Setup)
- Plan and execute performance strategies on Meta with a strong focus on lead generation (recruiting & new clients)
- Build and continuously improve funnel structures (audiences, messaging, retargeting, lead mechanics)
- Set up and structure campaigns, including budget planning and goal definition
Campaign Execution & Optimization (Meta)
- Launch, manage, and optimize Meta Ads campaigns (Facebook & Instagram)
- Continuously improve targeting, ad structures, budgets, and conversion paths
- Work closely with content and design to develop and refine creatives
- Evaluate campaign performance based on lead quality and value, not just reach or clicks
Testing & Creative Development
- Build and evolve structured testing setups (hypotheses, A/B tests, iterations)
- Analyze creatives, hooks, copy, and visuals based on performance data
- Scale what works – based on solid data, not gut feeling
Reporting & Teamwork
- Regular KPI reporting (e.g. CPL/CPA, conversion rate, lead quality)
- Create detailed performance reports with clear recommendations: stop /start / scale
- Work closely with the sales team to assess lead quality and improve funnel handovers
- Align with and report to the Social Media Team Lead
Google Visibility & Optimization
- Collaborate with cross-functional teams to ensure organic and paid strategies are fully integrated across all marketing channels.
- Monitor search trends and platform updates to proactively adjust campaigns and maintain strong visibility
Requirements
- Hands-on experience in performance marketing with a strong focus on Meta Ads (agency or in-house)
- Confidence in campaign setups, targeting logic, and performance metrics
- A solid understanding of numbers – and the ability to turn data into action
- A structured, self-driven way of working and a clear sense of priorities
Benefits
- Strong local benefits – private healthcare, paid vacation, and additional financial perks
- Global exposure – daily collaboration with international clients and projects
- Stability & care – secure employment with a long-term, people-first approach
- Motivated professionals – engaged, connected teams who do their best work
- Hybrid work setup - mainly home office with some team meetings in Nairobi
Skills Required
- Hands-on experience in performance marketing with a focus on Meta Ads
- Confidence in campaign setups and targeting logic
- Solid understanding of performance metrics and data analysis
- Structured, self-driven work style with clear priorities
Am I A Good Fit?
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The Company
What We Do
BH Consulting is an independent consulting firm specializing in cybersecurity and data protection services, with over 20 years of experience.
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