Rankings.io is a dynamic digital marketing agency that helps law firms dominate search rankings and drive growth through strategic SEO and SEM services. We’re a collaborative, remote-first team passionate about delivering measurable results and building strong client relationships.
About the Role
As a Meta Ads Specialist, you'll be responsible for planning, executing, and optimizing performance-driven advertising campaigns across Meta (Facebook, Instagram) and paid social platforms. You’ll work closely with our Paid Ads team to support client growth through strategic targeting, compelling ad creative, and meticulous performance analysis.
Responsibilities
- Develop and execute Meta (Facebook/Instagram) advertising strategies tailored to client goals.
Create, manage, and optimize campaigns across various objectives (lead generation, traffic, retargeting, etc.). - Analyze campaign performance metrics and adjust strategies to maximize ROI and conversion rates.
- Collaborate with copywriters, designers, and account managers to develop creative assets and ensure brand consistency.
- Conduct A/B tests on ad creatives, targeting options, placements, and bidding strategies
- Stay current on Meta platform updates, ad policy changes, and industry trends.
- Provide clear, concise reporting and insights to internal stakeholders and clients.
- Research and propose new platforms and advertising opportunities.
- Implement conversion tracking and attribution modeling to assess campaign impact across the funnel.
- Monitor and troubleshoot pixel/event implementation using tools like Meta Events Manager or GTM.
- Manage ad budgets across multiple accounts, ensuring efficient daily spend pacing and scaling.
- Maintain and optimize ad account structures (naming conventions, audience libraries, etc.) for long-term scalability.
Requirements
- 2+ years of hands-on experience managing paid social campaigns, specifically on Meta platforms.
- Proven track record of driving measurable results through Meta Ads (e.g., lead generation, CPL optimization).
- Experience with media buying, preferably 2 years.
- Familiarity with CRM integrations and lead routing tools (e.g., Zapier, HubSpot, etc).
- Experience working with A/B testing and creative iteration processes.
- Solid understanding of compliance and Ad approval nuances in regulated industries (like legal, healthcare, or finance).
- Strong understanding of audience segmentation, pixel/event tracking, and retargeting strategies.
- Ability to speak on ad data findings, report wins, and present opportunities.
- Experience working with legal industry clients or lead gen-focused campaigns (preferred but not required).
- Proficient in using Meta Ads Manager, Meta Business Manager, Google Analytics, and reporting dashboards.
- Exceptional organizational skills and attention to detail.
- Ability to manage multiple client campaigns and deadlines simultaneously.
Benefits
- Starting Salary from $70,000; Pay commensurate with Experience
- Remote work environment
- Unlimited PTO
- SIMPLE IRA with 3% match
- 100% employer-funded health insurance
- Opportunity for growth
- $700 Quarterly Training Stipend for Professional Development
Top Skills
What We Do
There are thousands of “SEO experts” and most give you zero accountability.
You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization.
The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak.
We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results.
“The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law
Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page.
SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months
When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly:
Deliver proof, not promises. Our clients rank for keywords like:
⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.)
⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.)
⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.)
We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.”
The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t.
Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast.
You deserve better; that’s why we exist.
We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now.
Let's Talk.
