What is Lokal :
Access & Empowerment for Bharat through AI and Local Language Internet
Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.
Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:
- Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
- Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
- GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
- Dostt – Make new friends through voice chats, games, and real, authentic conversations
- Eaze – A safe space to explore emotional well-being via community-driven support
- AstroLokal – Instant access to trusted astrologers through audio and chat
- And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants.
Role Overview:
We are looking for a performance-driven marketer to lead and scale paid acquisition campaigns for Sahi English. This role requires strong analytical capabilities, deep platform expertise, and the ability to drive measurable growth in user acquisition, subscriptions, and revenue.
Key Responsibilities:
- Own end-to-end performance marketing strategy across Meta Ads, Google Ads (Search, Display, YouTube), and other paid acquisition channels.
- Drive user acquisition and subscription growth while optimizing CAC, CPL, CPI, ROAS, and overall ROI.
- Plan, execute, and scale high-performing campaigns aligned with monthly growth targets.
- Conduct A/B testing on creatives, ad copies, landing pages, and audience segments to improve conversion rates.
- Manage and optimize marketing budgets effectively to ensure maximum return.
- Work closely with creative, content, and analytics teams to develop high-converting vernacular ad creatives.
- Track, analyze, and present campaign performance reports with actionable insights to leadership
- Identify new growth opportunities, new channels, and emerging trends in the EdTech/learning space.
- 1–3 years of hands-on experience in performance marketing, specifically managing app campaigns on Meta and Google.
- Proven experience managing and scaling ₹1 Cr+ ad budgets.
- Strong expertise in Meta Ads Manager and Google Ads with performance-driven execution.
- Deep understanding of ad optimization frameworks (creative testing, bidding strategies, audience scaling, retargeting, LTV optimization).
- Strong collaboration experience with creative teams to improve CTR, CVR, and ad relevance.
- Strong analytical mindset with data-driven decision-making approach.
- Experience in EdTech, subscription models, or vernacular audience targeting is highly preferred.
- Target-oriented and comfortable in fast-growth startup environments.
What You’ll Gain:
- Direct ownership of growth for a high-impact vernacular learning product.
- Opportunity to scale campaigns in Tier 2/3 markets and drive real user impact.
- Exposure to cutting-edge performance marketing tools and growth strategies.
- A fast-paced startup environment with high visibility and leadership interaction.
- Competitive salary with performance-based incentives.
What We Offer :
- End-to-end ownership of marketing
- Training and mentorship from leadership
- High learning curve with direct business impact
- Performance-based growth opportunities
Why This Role Is Exciting :
- You will directly drive growth through paid marketing and experiments
- You will own end-to-end performance—from ads to insights and optimization
- You will test, learn, and scale what works with real business impact
- High visibility with leadership and a steep learning curve
Skills Required
- 1-3 years hands-on performance marketing experience managing app campaigns on Meta and Google
- Proven experience managing and scaling ₹1 Cr+ ad budgets
- Strong expertise in Meta Ads Manager and Google Ads
- Deep understanding of ad optimization frameworks (creative testing, bidding, audience scaling, retargeting, LTV optimization)
- Experience conducting A/B tests on creatives, ad copy, landing pages, and audience segments
- Strong analytical mindset and data-driven decision-making
- Collaboration experience with creative/content teams to improve CTR, CVR, and ad relevance
- Experience in EdTech, subscription models, or vernacular audience targeting
- Comfortable in fast-growth startup environments and target-oriented roles
What We Do
Lokal is an Indian hyperlocal digital platform focused on serving non-English speakers in regional languages. It provides local information, classifieds, job and learning opportunities, and other community-focused use cases that help people stay informed, connected, and empowered. Operating across multiple Indian states and districts, the company combines consumer internet and social features to make relevant local content more accessible for everyday users and communities.
