Messaging Compliance Manager, International, WhatsApp & RCS

Posted 9 Days Ago
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New York City, NY, USA
In-Office
140K-200K Annually
Senior level
Digital Media • Information Technology • Software
The Role
Lead international messaging compliance for WhatsApp and RCS: manage template creation and appeals, RCS agent setup and launches, sender registrations and country-specific requirements, vendor/carrier escalations, customer support and internal playbooks, and track compliance metrics to inform leadership.
Summary Generated by Built In
About the Role

As Messaging Compliance Manager specialized in International, WhatsApp & RCS at Sent, you'll own the compliance work that keeps customers sending across borders, on WhatsApp, and on RCS.

Sent is a developer-first company powering messaging across SMS, WhatsApp, RCS, and more. Compliance isn't an afterthought here - it's how the product works and how customers trust us to deliver. This role has immediate, high-volume impact, and it's a hands-on operator role: from your first weeks you'll be carrying live registrations, template reviews, and agent launches, not writing policy from the sidelines. You'll work alongside our US-focused compliance lead, sharing context so both regions stay fully covered.

In this role, you will…
  • Own WhatsApp compliance end to end: template creation, categorization (marketing, utility, authentication), and review; troubleshooting template rejections and quality-rating issues; display name and sender approvals; and navigating Meta processes so customers can launch and scale.

  • Own RCS agent compliance end to end: agent setup and brand verification, carrier and regional launch approvals, use-case categorization, and content and consent policy review - navigating Google RBM and carrier processes so customers can launch verified agents and keep them in good standing.

  • Own international sender registration and country-by-country requirements, including sender ID registration, required documentation (country-specific forms, stamps, attestations), number type selection, and pre-registration where carriers or regulators require it.

  • Be the go-to expert on international messaging rules by region, advising customers and internal teams on exactly what's needed to send compliantly in a given country.

  • Partner with our US compliance lead to provide tag-team coverage across US and international, cross-training so each region has a backup.

  • Work directly with vendors, carriers, and aggregators on registration requirements, escalations, and policy changes that affect deliverability.

  • Support customers, sales, and the support team on international, WhatsApp, and RCS compliance questions, turning dense carrier and regulatory rules into clear, practical guidance.

  • Maintain internal documentation and playbooks so international, WhatsApp, and RCS compliance stays repeatable as we scale.

  • Track registrations, template approvals and declines, RCS agent launches, and compliance issues, and surface trends to leadership.

You'll be a great fit if you…
  • Have hands-on experience in messaging, CPaaS, or telecom compliance, with direct ownership of international, WhatsApp, or RCS programs - not adjacent exposure, and not a small slice of a broader ops job. Industry experience is required; we need someone who can ramp in weeks, not quarters.

  • Know the WhatsApp Business Platform from the inside: template categories, the review and approval process, quality ratings, and the common reasons templates get declined - because you've worked through them, not just read the docs.

  • Have taken RCS agents through launch: agent setup and brand verification, carrier and regional approvals, use-case categorization, and RBM content and consent policies. You know where launches stall and how to get a stuck agent moving.

  • Understand international A2P messaging: sender ID registration, country-specific documentation and pre-registration, number types, and regional carrier and regulatory rules.

  • Are comfortable working directly with carriers, aggregators, and platform partners on registrations and escalations.

  • Communicate clearly and turn complex requirements into plain-language guidance for customers and internal teams.

  • Are organized and detail-oriented, able to manage dozens of concurrent registrations, reviews, and agent launches without dropping threads.

A note on fit: this is a practitioner role. If your compliance background is mostly advisory or policy-level, or if WhatsApp and RCS would be channels you're learning on the job, this probably isn't the right match - and that's okay. If you've shepherded a sender ID through a difficult market, won a template appeal with Meta, and taken an RCS agent live across carriers, you'll recognize this work immediately, and we'd love to talk.

Nice to have
  • Prior experience at a CPaaS (Twilio, Sinch, Telnyx, Vonage, Bandwidth, or similar) or a messaging platform (Meta - WhatsApp, Google RBM).

  • Familiarity with WhatsApp BSP onboarding and Meta Business Manager.

  • Experience standing up or scaling international compliance processes from scratch.

  • Familiarity with US 10DLC and TCR - useful for tag-teaming with the US lead, though US depth is not the core of this role.

Our Commitment to You
  • Meaningful equity with high growth potential

  • Competitive compensation - with flexibility depending on years & depth of experience

  • Top-tier medical, dental, vision fully covered

  • 401(k) with 100% match up to 4%

  • Unlimited PTO

  • Beautiful NYC workspace with daily meals and unlimited snacks

  • New MacBook Pro + Apple Studio Display

  • Comped Wellhub Gold or Equinox membership

Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.

Skills Required

  • Hands-on experience in messaging, CPaaS, or telecom compliance with direct ownership of international, WhatsApp, or RCS programs
  • Deep knowledge of the WhatsApp Business Platform including template categories, review/approval process, and quality ratings
  • Experience taking RCS agents through launch: agent setup, brand verification, carrier/regional approvals, and RBM policies
  • Knowledge of international A2P messaging: sender ID registration, country-specific documentation, number types, and pre-registration processes
  • Experience working directly with carriers, aggregators, and platform partners on registrations, escalations, and policy issues
  • Strong communication skills to translate regulatory and carrier rules into clear guidance for customers and internal teams
  • Highly organized and detail-oriented with ability to manage many concurrent registrations, reviews, and launches
  • Prior experience at a CPaaS or messaging platform (e.g., Twilio, Sinch, Vonage, Meta, Google)
  • Familiarity with WhatsApp BSP onboarding and Meta Business Manager
  • Experience building or scaling international compliance processes
  • Familiarity with US 10DLC and TCR
Am I A Good Fit?
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The Company
HQ: New York, New York
23 Employees
Year Founded: 2024

What We Do

Sent is a unified API for sending texts across SMS and apps like WhatsApp and iMessage.

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