[MEP team] User Acquisition Lead

Posted 12 Days Ago
Be an Early Applicant
Ho Chi Minh City
In-Office
Mid level
Information Technology • News + Entertainment
The Role
Lead and execute user acquisition strategies, manage a team, analyze performance KPIs, improve workflows, and collaborate with various teams.
Summary Generated by Built In
We’re looking for a User Acquisition Lead to scale and accelerate user growth across MEP’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.

WHAT YOU WILL DO

  • Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
  • Lead, mentor, and grow a team of UA specialists (team size <10), ensuring executional excellence and hitting performance goals
  • Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
  • Build and maintain strong relationships with strategic partners and ad networks
  • Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
  • Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
  • Stay ahead of trends by conducting market research and competitive analysis

QUALIFICATIONS

  • 4+ years of hands-on UA experience in mobile gaming or apps
  • 2+ years of experience managing people and teams
  • Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
  • Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
  • Highly analytical and comfortable with UA data tools; able to turn insights into action
  • Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
  • Passion for music and gaming is a big plus
  • Fluent English communication is a must

WHAT WE OFFER

  • A fast-paced, young, and supportive working environment.
  • Exposure to full-scope HR and operations activities.
  • Opportunities to join global retreats, team bonding, and flexible engagement budgets.
  • A culture that values learning, collaboration, creativity, and growth.

Top Skills

Analytics
Applovin
Dsps
Google Ads
Ironsource
Mediation
Meta
Mmps
Sdk Ad Networks
Tiktok
Unity Ads
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
222 Employees
Year Founded: 2014

What We Do

Amanotes is a leading music tech company with the mission of delivering the best music interactive experience to users. Since 2014, 30+ music games and mobile applications were published under our name with 2+ billion downloads worldwide and 120+ million monthly active users. In 2019, we were proudly listed as the #1 mobile apps publisher from Southeast Asia, the #1 music games publisher in the world, and one of the top 20 mobile apps publishers in the world across all categories. If you love to work in a friendly and fun environment with music all around the corner, come join us! Explore our products on Google Play and iOS App Store such as Magic Tiles 3, Tiles Hop, Dancing Ballz, and more than 30 others.

Similar Jobs

Airwallex Logo Airwallex

Head of SEA Expansion

Artificial Intelligence • Fintech • Payments • Financial Services • Generative AI
In-Office
6 Locations
1800 Employees

Airwallex Logo Airwallex

Business Development Manager

Artificial Intelligence • Fintech • Payments • Financial Services • Generative AI
In-Office
Ho Chi Minh City, VNM
1800 Employees

Airwallex Logo Airwallex

Business Development Manager

Artificial Intelligence • Fintech • Payments • Financial Services • Generative AI
In-Office
Ho Chi Minh City, VNM
1800 Employees
Hybrid
Ho Chi Minh City, VNM
289097 Employees

Similar Companies Hiring

Axle Health Thumbnail
Logistics • Information Technology • Healthtech • Artificial Intelligence
Santa Monica, CA
17 Employees
Scrunch AI Thumbnail
Software • SEO • Marketing Tech • Information Technology • Artificial Intelligence
Salt Lake City, Utah
Standard Template Labs Thumbnail
Software • Information Technology • Artificial Intelligence
New York, NY
10 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account