[MEP team] User Acquisition (App)

WHAT YOU WILL DO

• Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
• Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility. Analyze performance data from:
             (1) Market trends and competitor analysis
             (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs)
             (3) A/B testing of creatives to optimize user engagement and campaign efficiency
             (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
• Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
• Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
• Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.

QUALIFICATIONS

• 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.
• Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
• In-app marketing experience for driving deeper conversions
• Data analysis, Strategic & Tactical planning, Problem solving
• Ability to multitask and manage deadlines in a cross-functional team, 
• Stakeholder management
• A self-driven individual who takes full ownership and consistently delivers results
• A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
• Good communication (English writing and speaking skills)
• Possess a creative mindset and an instinct for identifying trends.
• Customer-oriented, Innovative, and emotional intelligence
• Resilient and adaptable to changes and uncertainties


Will Be A Plus:
• A passion for mobile apps and an understanding of app user behavior.
• Prior experience in mobile app industry
• Being comfortable with data and turning multiple sources of data into insights
• Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
• Fanatic learner: proactive learning and sharing knowledge

WHAT WE OFFER

• Fanatic learner: proactive learning and sharing knowledge
• Competitive salary and benefit packages, twice-yearly performance bonuses.
• Personal learning and well-being budget.
• Team-building budget.
• Lunch, teatime, monthly team dinner and parking allowance.
• Minimum 12 days of paid annual leave, plus 10 days of paid sick leave.
• 12 days working from home per year.
• Annual trips to countries where we achieve the most success (next stop: Japan looking for teammates to go with us).
• Opportunity to work on exciting mobile game projects.
• Collaborative and supportive team environment.
• Continuous learning and growth opportunities.