The Role
The Product Strategist will lead market research for mobile games/apps, analyze product performance metrics, and develop strategic recommendations based on market insights and cultural trends.
Summary Generated by Built In
We’re looking for a Product Strategist who lives at the intersection of market insight, product thinking, and portfolio performance. You will own the research and strategic framing that decides which games/apps we build next, how we position them, and where we double down or pivot in our portfolio.
If you enjoy turning messy signals (market trends, user data, cultural nuances) into clear product bets and roadmaps, this is your playground. You’ll work closely with Product Owners, UA/Marketing, Data, and external studio partners.
WHAT YOU WILL DO
- Market Research & New Product Opportunities:
- Lead quantitative and qualitative market research to identify high-potential product opportunities in mobile games/apps.
- Map market size, trends, and competitive landscape to prioritise concepts worth investing in.
- Build clear, structured opportunity briefs (insights, rationale, risks, expected upside) used to pitch and co-develop products with external partners/studios.
- Product “4 Fits” Research & Strategic Framing: Drive deep-dive research on Product 4 Fits (e.g. Market fit, User fit, Product/Experience fit, Monetization/Channel fit) for existing and new titles. Turn findings into strategic product recommendations: what to build, what to kill, what to pivot, and where to focus next.
- Portfolio Performance & Optimization: Analyze product performance at portfolio level: funnel metrics, retention, engagement, monetization, store performance, UA efficiency. Identify gaps & prioritize key experiments for improvement.
- Culturalization & Localization Strategy: Lead deep culturalization research for top geos (e.g., US, KR, JP, EU, SEA or your focus markets). Translate cultural insights into in-game experience, not just translation: themes, events, live-ops, art, UX flows, pricing sensitivities, store messaging.
- Working experiences:
- Minimum of 2-3 years of experience as a Product Owner or Product R&D with proven experience in mobile games/apps:
- Worked on free-to-play mobile games or high-scale consumer apps.Direct exposure to product performance metrics (retention, engagement, monetization, UA metrics).
- Strong market research skill set: experience running both quantitative (surveys, data analysis, market sizing, dashboards) and qualitative work (interviews, user calls, concept tests, playtests).
- Solid analytical & logical thinking: comfortable working with product/UA data, funnels, cohorts; able to cut through noise and form a sharp point of view.
- Strategic thinking: can structure problems, define hypotheses, and turn insights into clear strategic choices and roadmap directions.
- SKILLS
- A self-driven individual who takes full ownership and consistently delivers results
- A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
- A highly adaptable multi-tasker who proactively seeks opportunities to support the team and manage multiple game portfolios.
- Demonstrates a strong interest in and understanding of technology, marketing, analytics, and data-driven solutions.
- Fluent in English, both written and spoken.
- An effective communicator capable of sharing ideas, discussing projects, and providing constructive feedback.
WHAT WE OFFER
- Competitive salary and benefit packages
- Minimum 12 days of paid annual leave, plus 10 days of paid sick leave
- 12 days working from home per year (HCM)
- Free lunch, teatime, monthly dinner, and parking allowance
- Continuous learning and growth opportunities, including top industry conferences, traveling abroad budget, free monthly book budget,...
- Personal learning and well-being budget
- Team-building budget
- Collaborative and supportive team environment.
How To Apply?
Click the button or contact us at [email protected]
Top Skills
Data Analysis
Market Research
Mobile Games
Monetization
Product Management
Ux
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The Company
What We Do
Amanotes is a leading music tech company with the mission of delivering the best music interactive experience to users. Since 2014, 30+ music games and mobile applications were published under our name with 2+ billion downloads worldwide and 120+ million monthly active users. In 2019, we were proudly listed as the #1 mobile apps publisher from Southeast Asia, the #1 music games publisher in the world, and one of the top 20 mobile apps publishers in the world across all categories. If you love to work in a friendly and fun environment with music all around the corner, come join us! Explore our products on Google Play and iOS App Store such as Magic Tiles 3, Tiles Hop, Dancing Ballz, and more than 30 others.
