Membership Sales Specialist

Iron Culture – Boutique Fitness Gym

Iron Culture is a high-end boutique fitness gym built on strength, discipline, and community. We are not a big-box gym. Our members value coaching, connection, and an elevated training experience. Everything we do is relationship-driven—from how we welcome new members to how we build long-term loyalty and referrals.

We’re looking for a salesperson who thrives in a people-first environment, understands consultative selling, and enjoys being on the floor building real relationships.

As a Sales & Community Growth Specialist, you are the front line of Iron Culture. You’ll be responsible for converting leads into members, nurturing relationships, generating referrals, and helping grow a strong, engaged gym community.

This role blends sales, customer experience, and relationship management. Success is measured not just by closes, but by retention, referrals, and long-term member relationships.

• Own the full sales process: lead follow-up, tours, consultations, closes, and onboarding
• Build genuine relationships with prospects, members, and local community partners
• Use the CRM daily to track leads, follow-ups, notes, and next steps
• Conduct in-person consultations to understand goals and recommend memberships, personal training, and services
• Proactively generate referrals from happy members and local relationships
• Identify new sales opportunities inside the gym (upgrades, personal training, events, corporate or local partnerships)
• Be present on the gym floor—engaging members, spotting opportunities, and strengthening community
• Follow up consistently and professionally via phone, text, email, and in person
• Collaborate with coaches, management, and marketing to create a seamless member experience
• Meet or exceed monthly sales and referral targets

• Outgoing, confident, and comfortable starting conversations
• Experience in sales, customer service, hospitality, or fitness environments
• Strong relationship-builder who sells through trust, not pressure
• Comfortable working one-on-one with clients and handling objections
• Organized and disciplined with CRM usage and follow-up
• Self-motivated and proactive—doesn’t wait to be told what to do
• Passion for fitness, health, and being part of a high-energy environment
• Professional, reliable, and accountable
• High School Diploma or Equivalent required

• Sales experience in fitness, boutique studios, hospitality, or service-based businesses
• CRM experience (any platform)
• Track record of closing deals and generating referrals
• Ability to upsell or cross-sell services based on client needs
• Spanish fluency is a plus

• Work in a premium, boutique fitness environment
• Strong culture focused on growth, discipline, and community
• Opportunity to make a real impact—not just sell memberships
• Competitive compensation with performance-based incentives
• Be part of a brand people are proud to represent