MEMBERSHIP DIRECTOR

Posted 5 Days Ago
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Lexington, VA, USA
In-Office
55K-65K
Junior
Events • Sports • Hospitality
The Role
Leads membership recruitment, sales, retention, and growth for a private golf club. Develops membership strategies, pricing, budgets, advertising, digital marketing, referral programs, and prospect events. Manages leads, tours, applications, orientations, communications, reports, and competitive research. Represents the club in community events and coordinates tournaments, outings, and member activities while delivering excellent service.
Summary Generated by Built In

Description

Landscapes Golf Management and Tribrook Club, a premier private club undergoing a transformative renovation and redevelopment in Lexington, Virginia, is seeking a dynamic, results-driven Membership Director to lead membership recruitment, sales, and growth during an exciting new chapter in the Club's history.

With a newly renovated championship golf course, state-of-the-art practice facilities, and an entirely new clubhouse and recreational amenities scheduled to open in 2027, Tribrook presents a unique opportunity for an experienced membership professional to play a pivotal role in shaping the Club's future.

This position is initially envisioned as a one- to two-year opportunity, focused on building membership momentum leading up to and following the Club's grand opening. However, the potential for ongoing, full-time employment exists for the right candidate, based on performance, organizational needs, and the Club's continued growth.

The ideal candidate will bring a proven ability to develop relationships, generate prospective member interest, convert leads into memberships, and serve as an enthusiastic ambassador for the Tribrook experience.  This is a full-time, salaried position with commissions and benefits.


Our Values Bring Us Together; Our Expertise Sets Us Apart.  We at LGM believe these values are instrumental to our daily operations.  LGM Values:   Do the Right Thing, Take Care of Each Other, Find a Way, Lead, Be the Best 

To learn more about Landscapes Golf Management visit www.landscapesgolf.com

JOB SUMMARY

The Membership Director is responsible for the sales and marketing of the club primarily for the purpose of retaining and growing the membership and secondarily for the growth of non-golf (banquet) and golf events.

ESSENTIAL JOB FUNCTIONS

The essential functions include, but are not limited to the following:

  1. Promote, work and act in a manner consistent with the values of LGM.
  2. Responsible for the creation and implementation of business plan and related budgets for membership sales and retention of current members. Develops strategies to achieve goals.
  3. Determines advertising and marketing opportunities for membership and related costs associated with such programs.
  4. Actively manage all prospects and accounts through an organized sales database; Manage member-referral promotion and drive continued interest/referrals; Plan, manage, and host member-prospect events with the General Manager.
  5. Develop and negotiate membership pricing, packages and sales strategies within the parameters of the annual budget as approved by the General Manager. 
  6. Develop and coordinate all club website marketing, social media marketing, e-mail marketing and phone marketing. 
  7. Lead tours of all club facilities for prospective members and arrange golf play opportunities for prospects. 
  8. Oversee all application paperwork and other necessary administrative processes for all membership categories.
  9. Organize and host new member orientation to welcome and acclimate the new members to the club.
  10. On-site promotion of special events & tournaments.
  11. Prepare weekly sales reports and conduct periodic visits/ meetings with corporate officers. 11. Access and maintain records of the area courses, clubs and competition rates and offerings. 12. Represents the club in various community associations and events where deemed beneficial to the club. 13. Develop club events and activities with prospective as well as active members. Assist other club staff as necessary when hosting club events. 14. Produce membership newsletter, website content, membership directory, e-mail or other member communication. 15. Develop and organize group outings, special events and tournaments and manage communication between departments to help ensure coordination of activities. 16. Maintains the confidentiality of Company, club, member and guest information.
  12. Demonstrates a commitment to the work and success of the club and the Company by being service- and solution-oriented, having positive interactions with all club staff and members/guests, and meeting established quality, service and safety expectations.
  13. Performs additional assignments per the direction of club or Company managers.

Requirements

KNOWLEDGE, SKILLS AND ABILITIES

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Knowledge of the methods used in marketing and member sales.
  2. Ability to develop creative and fresh marketing content.
  3. Strong organizational skills, excellent written and verbal communication skills; Able to perform and prioritize multiple tasks with ease. Positive attitude, polished and professional manner and appearance in all situations 
  4. High-energy, creative, outgoing personality with a passion for exceeding member expectations and providing high quality service Diplomatic attitude and ability to stay on task and deal with a high degree of interruptions
  5. Proficient with computers and software programs such as MS Word, Excel, Outlook and PowerPoint.
  6. Basic knowledge of and ability to use social media platforms such as Facebook, Twitter, Instagram and more.

EDUCATION AND EXPERIANCE

  1. High School Diploma or GED
  2. Bachelor’s Degree in a related field preferred
  3. 2 years previous experience in Membership or Event Sales

PHYSICAL REQUIREMENTS

  • Seeing and hearing: read documents, computer screen, answer phones, communicate in person 50-100%
  • Standing and walking 25-50%
  • Climbing, stooping, squatting and kneeling 0-24%
  • Dexterity: utilizing phone, typing, writing and driving 50-100%
  • Lift in excess of 25 pounds 0-24%

Note: The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified. This job description may be changed or updated at any time without notice.

Skills Required

  • High School Diploma or GED
  • Bachelor's degree in a related field
  • Two years of previous experience in membership or event sales
  • Knowledge of marketing and member sales methods
  • Ability to develop creative marketing content
  • Strong organizational, written, and verbal communication skills
  • Proficiency with Microsoft Word, Excel, Outlook, and PowerPoint
  • Basic knowledge of social media platforms including Facebook, Twitter, and Instagram
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The Company
65 Employees
Year Founded: 1995

What We Do

Lexington Country Club in Fort Myers, Florida, is a premier social club offering a picturesque experience centered around golf, tennis, and swimming. The club provides high-end amenities, including fine dining and professional event services for weddings. Dedicated to creating exceptional member experiences, the club maintains a beautiful environment and professional staff to ensure a high-quality social and sporting experience for its membership.

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