We are seeking a detail-oriented, highly organized Media Traffic Lead to manage asset delivery workflows across client platforms and within the content optimization team. This role is essential for managing data integrity across tools such as Media Central, Quip, Airtable, and a large Excel-based tracker ("Mission Control"). You will help ensure timely, accurate updates to delivery logs, maintain consistent naming conventions, and coordinate asset readiness across teams. This is a tactical, execution-focused role suited for someone with strong data entry skills, Excel experience, and a meticulous eye for detail.
You will collaborate across multiple teams—including account management, creative, post-production, and media—to ensure seamless asset delivery. Serve as the primary point of contact for identifying and escalating issues, while owning the centralized media taxonomy and delivery platform. Fully integrate into each team you support, developing a deep understanding of both the brands and the people behind them.
Key Responsibilities:
Liaise with PMs, Eps, account teams, and media company for deliverable specs, deadlines, and naming conventions.
Understanding of media platform specifics and testing strategies.
Upload and cross-check asset URLs from iconik into Media Central or other platform.
Update client documents (e.g., Quip or Airtable) with accurate links.
Track deliveries in Excel Mission Control, ensuring consistency with Lucid folders.
Apply standardized naming conventions using tools or guides provided.
Enter and maintain copy and YouTube links for client content.
Coordinate and QC data across various tabs and sub-themes within Mission Control.
Liaise with PMs and Producers to resolve missing assets or naming errors.
Manager and oversee the Mission Control document or platform to adhere to streamlined delivery.
Communicate with stakeholders (e.g., Carat and Dentsu) to request or update line items.
Support data hygiene, dropdown functionality, and taxonomy within Excel sheets.
Ideal Candidate Profile:
5+ year in a production support, coordination, trafficking, or admin role at a media company
Experience with creative optimization and media testing.
Advanced Excel skills, including filters, formulas, and data validation.
Ability to focus on detail-heavy tasks with minimal supervision.
Tech-savvy and understanding of AI and content optimization technologies
Eligible for a background check (required to access client systems).
Based in a location where shipping a client-issued Mac device is feasible.
Exceptional attention to detail and organizational skills.
Ability to manage repetitive workflows while maintaining focus and accuracy.
Familiarity with platforms such as Quip, Airtable, Lucid, MS Excel, and similar data tools.
Knowledge of taxonomy or naming conventions for digital asset management and various media types.
Experience coordinating tasks with cross-functional and offshore teams.
Strong written communication skills and ability to escalate or clarify project needs.
We are seeking a detail-oriented, highly organized Media Traffic Lead to manage asset delivery workflows across client platforms and within the content optimization team. This role is essential for managing data integrity across tools such as Media Central, Quip, Airtable, and a large Excel-based tracker ("Mission Control"). You will help ensure timely, accurate updates to delivery logs, maintain consistent naming conventions, and coordinate asset readiness across teams. This is a tactical, execution-focused role suited for someone with strong data entry skills, Excel experience, and a meticulous eye for detail.
You will collaborate across multiple teams—including account management, creative, post-production, and media—to ensure seamless asset delivery. Serve as the primary point of contact for identifying and escalating issues, while owning the centralized media taxonomy and delivery platform. Fully integrate into each team you support, developing a deep understanding of both the brands and the people behind them.
Key Responsibilities:
Liaise with PMs, Eps, account teams, and media company for deliverable specs, deadlines, and naming conventions.
Understanding of media platform specifics and testing strategies.
Upload and cross-check asset URLs from iconik into Media Central or other platform.
Update client documents (e.g., Quip or Airtable) with accurate links.
Track deliveries in Excel Mission Control, ensuring consistency with Lucid folders.
Apply standardized naming conventions using tools or guides provided.
Enter and maintain copy and YouTube links for client content.
Coordinate and QC data across various tabs and sub-themes within Mission Control.
Liaise with PMs and Producers to resolve missing assets or naming errors.
Manager and oversee the Mission Control document or platform to adhere to streamlined delivery.
Communicate with stakeholders (e.g., Carat and Dentsu) to request or update line items.
Support data hygiene, dropdown functionality, and taxonomy within Excel sheets.
Ideal Candidate Profile:
5+ year in a production support, coordination, trafficking, or admin role at a media company
Experience with creative optimization and media testing.
Advanced Excel skills, including filters, formulas, and data validation.
Ability to focus on detail-heavy tasks with minimal supervision.
Tech-savvy and understanding of AI and content optimization technologies
Eligible for a background check (required to access client systems).
Based in a location where shipping a client-issued Mac device is feasible.
Exceptional attention to detail and organizational skills.
Ability to manage repetitive workflows while maintaining focus and accuracy.
Familiarity with platforms such as Quip, Airtable, Lucid, MS Excel, and similar data tools.
Knowledge of taxonomy or naming conventions for digital asset management and various media types.
Experience coordinating tasks with cross-functional and offshore teams.
Strong written communication skills and ability to escalate or clarify project needs.
Experience with metadata entry, tracking tools, and delivery systems.
Able to navigate dual-system setups (e.g., a Tag-issued and client-issued laptop).
Comfortable using Slack, O365 and other internal tools (training provided as needed).
Exposure to creative or production workflows (e.g., trafficking, QC, post-production)
Top Skills
What We Do
At Tag, we turn big ideas into high-impact marketing, working with leading brands and agencies to deliver content at speed and scale across channels, cultures and regions.
With intelligent, sustainable and technology-driven solutions at the heart of everything we do, we enable brands to operate more efficiently and effectively to stand out, sell more and waste less.
Every decision at Tag is made in consideration of our clients, our people, our planet, and our communities. With 2,700 experts in 29 countries across the world, our distributed hub model has allowed us to be the always-on, end-to-end production partner of choice for over half a century.
Find out more at tagww.com
