Media Strategy Manager

Posted 5 Days Ago
Easy Apply
New York, NY
Hybrid
125K-135K Annually
Senior level
Artificial Intelligence • Machine Learning • Mobile • Other • Social Impact • Software • App development
Hinge is the dating app designed to be deleted.
The Role
The Media Strategy Manager will develop data-driven media strategies to enhance user acquisition and brand growth while collaborating cross-functionally.
Summary Generated by Built In
We are seeking a visionary, data-driven Media Strategy Manager to unlock growth across Match Group brands through actionable insights, revenue and growth strategy, and go-to-market media plans. This role will work cross-functionally with product, insights, analytics, marketing, and finance. Ideal candidates thrive in fast-paced environments and have a proven ability to translate data into business outcomes.

Know where you belong. Match Group is a leading provider of dating services across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms—it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our New York office 3 days/week. 

How You’ll Make an Impact:

  • Lead the development of integrated data-backed media strategies across all channels (digital, social, traditional, and emerging platforms) to drive user acquisition, brand growth, and review across Match Group
  • Build and present business case for new initiatives; including risk and opportunities
  • Partner with brand, creative, insights and analytics teams to align media strategies with overall business goals, setting clear expectations for outcomes
  • Use data-driven insights to guide media mix decisions, audience segmentation, and campaign optimization.
  • Stay ahead of media trends, technologies, and platform updates to drive innovation and competitive advantage.
  • Collaborate with cross-functional teams (brand, comms, product marketing, analytics) to ensure cohesive storytelling and channel alignment.
  • Partner with shared media buying team and agencies to effectively communicate and implement campaigns
  • Serve as the knowledge export for all media channels

We Could Be a Match If You Have:

  • 5+ years in strategy, consulting, growth marketing, or media in a consumer tech or subscription-based company.
  • Rich knowledge of the ever changing media landscape; domestic required, international preferred
  • Exceptional analytical skills with the ability to show how media plans will impact business outcomes
  • Strong collaboration and communication skills; comfortable presenting to senior stakeholders.
  • Experience with performance marketing, brand media, and emerging digital platforms.
  • Bachelors degree in Business, Economics, Marketing, or related field

#LI- LH1

Why Match Group?

Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:

Mind & Body  Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness  Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug Generous PTO and 14 paid holidays so you can unplug
Career  Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts  
Company Gatherings We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!

We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic.  Period. 

If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.   

#Match

Top Skills

Data Analytics
Digital Media
Emerging Digital Platforms
Performance Marketing
Social Media
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The Company
New York, NY
305 Employees
Year Founded: 2011

What We Do

In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and going on dates. Hinge is on a mission to change that by designing the most effective app experience. We want to create a less lonely world by inspiring intimate, in-person connections. Relationships are at the core of everything we do. And not just the romantic kind. We can't accomplish really hard things alone - so we make great relationships the foundation of our teamwork.

We believe these three core values are what it takes to build those great relationships: Authenticity, we share - never hide - our words, actions, and intentions. Courage, breakthroughs require a willingness to take risks and embrace lofty goals and tough challenges. Empathy, we're all humans first. So we deeply consider the perspectives of others, listen openly, and speak with care.

Why Work With Us

We're mission-driven. While most apps think about boosting sessions and time on app, we think strategically about meaningful end results (dates and relationships).

We're culture-first. We believe in great people over process. Decisions are pushed to the front lines, with feedback and coaching provided by our leaders.

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Hinge Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Hinge believes in the power of in-person connection. We have adopted a hybrid model that allows our people to stay connected to each other in-person.

Typical time on-site: 3 days a week
New York, NY
Our office is located in the beautiful Meatpacking district. We're steps away from the Whitney Museum of American Art and the High Line and near Chelsea Market. You'll not only fall in love with us, but with our office.

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