Job Title: Media Specialist, Biosciences
Location: This role is onsite in Piscataway, NJ. We are only seeking local candidates or candidates willing to relocate to New Jersey.
The estimated salary range is $75,000 - $85,000, depending on experience level.
Key Responsibilities:
- Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels.
- Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks.
- Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation.
- Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements.
- Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team.
- Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations.
- Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting.
- Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting.
- Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input.
- Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards.
Qualifications:
- 1–3 years of hands-on experience in paid media, digital marketing, or related roles, ideally in B2B biotech, life sciences, pharmaceuticals, or scientific technology.
- Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms.
- Exposure to supporting marketing events, including cross-regional coordination or campaign amplification.
- Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel.
- Understanding of digital media KPIs and campaign fundamentals, with a willingness to learn more advanced targeting and optimization techniques.
- Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets.
- Good verbal and written communication skills to summarize results and share updates with the team.
- Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment.
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Benefits:
Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays. Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide commuter benefits, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.
GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.
Skills Required
- 1-3 years of hands-on experience in paid media, digital marketing, or related roles
- Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms
- Exposure to supporting marketing events including cross-regional coordination or campaign amplification
- Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel
- Understanding of digital media KPIs and campaign fundamentals (CTR, CPC, CPA, CPL, MQL)
- Attention to detail with ability to QA campaign setups, tracking, and creative assets
- Good verbal and written communication skills to summarize results and share updates
- Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment
- Must be onsite in Piscataway, NJ; local candidates or willing to relocate
GenScript Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GenScript and has not been reviewed or approved by GenScript.
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Healthcare Strength — Feedback suggests medical coverage is solid, with mentions of comprehensive health plans and employer HSA support in some options. Company communications also emphasize robust health benefits alongside wellbeing and training initiatives.
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Leave & Time Off Breadth — Feedback suggests a range of paid time off types, including vacation, sick time, company holidays, and additional leave categories. Some roles reference flexible vacation arrangements that broaden usable time off.
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Retirement Support — Feedback suggests retirement offerings include a 401(k) with company match in certain postings. This provides a longer-term savings component within total rewards.
GenScript Insights
What We Do
Founded in 2002 and listed on the Hong Kong Stock Exchange in 2015, GenScript has an established global presence across Greater China, North America, the EU, and Asia Pacific. Today, over 300,000 customers from over 160 countries and regions worldwide have used GenScript’s premier, convenient, and reliable products and services. GenScript currently has over 5,000 employees globally, 33% holding master’s and/or Ph.D. degrees. In addition, GenScript has a number of leading commercial technologies developed in the fields of synthetic biology, immunotherapy, antibody design, chemical synthesis, and bioinformatics, including more than 100 patents and over 270 patent applications. As of June 2022, GenScript's products and services have been cited by 74,700 scientific papers worldwide. GenScript is committed to striving toward its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.
