Media Programmatic Analyst

Posted 3 Days Ago
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Bogotá, Bogotá, D.C.
Senior level
AdTech • Marketing Tech
The Role
The Media Programmatic Analyst manages campaign oversight and team performance in a dynamic marketing environment. Responsibilities include strategic leadership of client relationships, campaign execution, resource utilization, performance monitoring, and mentoring team members. The role requires keeping abreast of industry trends, driving new tests, and producing actionable insights based on data analysis and reporting tools.
Summary Generated by Built In

Company Description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. 

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. 

We Move People, and People Move Us!

Job Description

  • The Media Programmatic is responsible for campaign management oversight, ensuring the right execution on “hands-in-platform” by managing and/or auditing campaigns activity when is needed, and providing guidance to their team members.
  • Lead strategically the book of business consisting of multiple clients/ agencies
  • Lead & develop strong performance marketing team and Business Managers
  • Primary/ Secondary point of contact for escalations; addressing issues and providing action plans 
  • Drive strong client/ agency relationship
  • Ensuring optimal levels of resource utilization and keep the internal & external stakeholders updated
  • Drive team adherence to all the internal/ external tools and processes
  • Sense of ownership; very responsible for team/ client management, performance monitoring & reviews.
  • Keep up to date with industry news and developments; stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine industry trends across web/mobile platforms and adopting new/best practices on an ongoing basis
  • Participate/ lead brainstorming and status calls with agency stakeholders
  • Drive new tests, analyze performance and provide insights on how performance could be improved
  • Manages career paths by coaching and mentoring direct reports
  • Brings expertise or identifies subject matter experts in support of multi-functional efforts to identify, interpret and produce recommendations based on company reporting and data needs
  • Selects, develops and evaluates personnel ensuring efficient operation of the function
  • Team management including reviewing utilization data, participating in the hiring and recruiting process, and developing employees for career progression Innovative & Analytical Mindset
  • Leads initiatives to design and build reporting tools & information dashboards
  • Works with Strategy & Analytics to help set the strategic vision for the account
  • May monitor the research and analysis of the account’s (industry) markets, competition, and develops presentations on strategic wins, service scope expansion on future market proposition
  • Ensuring that requirements are delivered within the established time frame and according to what was requested.
  • Ensure healthy coexistence and promote an optimal work environment within the team, this includes one to one session, team building sessions, etc.
  • As main contact, be 100% available to solve administrative, process, HR and other areas doubts.
  • Give support and accompaniment when any kind of issue or novelty of any kind arises, being the one who guides the next steps and proposing immediate and accurate solutions.
  • Follow up on the daily performance of each team member, highlighting areas of opportunity and working on them under action plans to promote professional growth and development of new skills.
  • Guarantee the necessary tools and resources to ensure that processes are met and that the operation is maintained under the standards of excellence. (Resources such as trainings, files, computer equipment, etc.)
  • Maintain a traffic call with the team to keep up to date with the news and workflow of each account, as well as take advantage of these spaces to download relevant internal information that is of interest and involves

Qualifications

  • Bachelor's Degree in: Marketing, Advertising, Communication, Business, or any relevant field (Desirable)
  • English C1: Advanced - Verbal and Written Communication & Presentation Skills (Excluyent)
  • Mastery of one area within discipline.
  • Growing command of other discipline / account or project or knowledge areas
  • 2+ years of experience running search media advertising campaigns and 2+ year of experience leading teams.
  • Attention to details
  • DV360 
  • Google Analytics
  • Jira (Workflow Management Tools)
  • Power Point
  • Project Management Skills

Additional Information

  • Work from Home
  • Employee engagement activities and events
  • Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms
  • Find your path Program
  • You will have a coach that will support and help you grow
  • Level up Program
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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