Media Planning Lead

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis Sapient and Publicis Healthcare. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide. 

We are built on the foundation of Trust, Talent, Transformation: 

TRUST 

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. 

We treat our people and our clients with respect, transparency and honesty. 

TALENT 

This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business. 

TRANSFORMATION 

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

In this role, you will work closely with key stakeholders, including clients, cross-functional leaders, and various platforms and partners. You will use data to filter all decisions and will be responsible for the full implementation of plans from strategy through execution. You will manage, analyze and optimize your campaigns with your team, to ensure delivery against key business goals and planned campaign objectives. Your primary responsibilities will include

• Taking complete ownership of integrated planning related to all media expenditures. 
• Embracing a strategic business perspective to foster growth for our clients through effective utilization of media integrated planning. 
• Leading and facilitating discussions on media integrated planning with key stakeholders to define KPIs and objectives. 
• Crafting media strategies and tactics to achieve the established KPIs and objectives. 
• Continually exploring innovative solutions to propose to clients, thereby advancing brand objectives. 
• Staying at the forefront of industry developments by exploring and experimenting with new solutions and platforms. 
• Leading by example through continuous training, mentoring, motivation, and team growth to meet project requirements. 

Qualifications

• 8-10 years of experience in the field of media planning, with preference given to candidates holding a degree in Business / Marketing / Data / Technology or related area or having background from the Client / Agency side.
• A relentless commitment to meeting targets and a willingness to go above and beyond to ensure successful outcomes.
• An innate ability to identify areas for improvement, whether through technology, resource allocation, or automation.
• Exceptional communication and collaboration skills, with the capacity to lead teams and engage in productive conversations with key stakeholders.