We are looking Media Planner to join our team in our Dallas office. As the Media Planner, you are responsible for supporting the development and execution of integrated media plans designed to achieve client business objectives. This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels.
The ideal candidate is organized, comfortable building and managing media plans, and thrives in a collaborative, fast-paced agency environment. Media planners at Mindstream Media Group are resourceful problem-solvers, strong communicators, and dependable teammates who take ownership of their work and contribute to delivering great outcomes for clients.
Core Responsibilities:
- Assist in the development of integrated media plans aligned with client objectives, target audiences, and performance KPIs
- Support translating media strategy into actionable planning elements, including channel selection, audience targeting, and budget allocation
- Maintain and update media flowcharts, authorizations, and campaign documentation
- Analyze audience demographics, consumer insights, and market data to inform media recommendations
- Collaborate with media vendors and partners to evaluate opportunities, gather proposals, and refine media plans
- Support the preparation of client-facing presentations, including media recommendations
- Assist with the ongoing management and optimization of media plans, ensuring plans remain aligned with campaign goals
- Coordinate with internal teams to support campaign reporting and performance insights
- Ensure accurate documentation and reconciliation of campaign activity
- Stay current on media trends, emerging platforms, and evolving planning best practices
Qualifications & Experience:
- 1–3 years of experience in media planning or related advertising/marketing roles, preferably in an agency environment
- Basic understanding of digital & traditional media channels, including TV, CTV, OLV, Paid Social, OOH
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
- Excellent communication, presentation, and interpersonal skills
- Ability to analyze information, identify patterns, and contribute thoughtful recommendations
- Self-motivated with the ability to work both independently and collaboratively
- Proficiency with Microsoft Office (Excel, PowerPoint, Word)
- Experience using media planning or research tools (e.g., Nielsen, Comscore, MRI, Simmons, etc.)
- Familiarity with digital platforms such as Meta, Google, or programmatic environments
Skills Required
- 1-3 years of experience in media planning or related advertising/marketing roles
- Experience in an agency environment
- Basic understanding of digital and traditional media channels (TV, CTV, OLV, Paid Social, OOH)
- Strong organizational and project management skills
- Excellent communication, presentation, and interpersonal skills
- Ability to analyze information, identify patterns, and make recommendations
- Self-motivated with ability to work independently and collaboratively
- Proficiency with Microsoft Office (Excel, PowerPoint, Word)
- Experience using media planning or research tools (e.g., Nielsen, Comscore, MRI, Simmons)
- Familiarity with digital platforms such as Meta, Google, or programmatic environments
What We Do
Eastport Holdings is an independent holding company and marketing services partner that operates a diversified portfolio of agencies specializing in advertising, media, and public relations throughout North and South America. The company provides comprehensive services, including brand strategy, media planning, creative production, and analytics, while ensuring its network of agencies maintains their independence and operational autonomy to drive competitive advantage.
