Media Planner

We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world.

Media ideas that aren’t media. Media that isn’t boring. Brand ideas that people love.

We do communications strategy, media planning and buying, and reporting and optimization – but with a lens that respects creativity and without the nonsense that comes along with most media agencies. We are passionate, transparent, and values-driven. We strip out the old rules, find smarter ways to make an impact, and take a modern, innovative approach to media – always through a creative lens.

The Media Planner supports in the development of effective, innovative, and strategic solutions and is responsible for the day-to-day coordination and execution of approved media plans. Reports directly to the Media Supervisor.

Essential Functions (other duties may be assigned).

• Produces creative, results-driven work that meets client goals and earns industry recognition.
• Identifies and executes innovative media opportunities to maximize visibility and impact.
• Manages day-to-day account operations, including billing, budgets, flowcharts, and performance analyses.
• Maintains accurate records, monitors contracts, and ensures timely vendor agreements.
• Contributes to media strategy and POV development through research, data analysis, and collaboration.
• Applies strong understanding of media channels and their strategic applications.
• Maintains deep, current knowledge of client business priorities, competitors, and market landscape.
• Communicates proactively with Media Supervisors, flagging issues and ensuring alignment.
• Manages communications with internal teams and external media partners to negotiate costs and finalize plans.
• Evaluates partners and inventory across channels (display, video, mobile, social, native) for strategic fit and audience alignment.
• Analyzes demographic and consumer data to identify and refine target audiences.
• Validates campaign forecasts, reach, and frequency across media vehicles.
• Keeps current on media trends, audience behaviors, and market shifts.
• Builds and maintains strong vendor relationships that reflect Noble People’s reputation and values.
• Oversees campaign timelines to ensure smooth progression from approvals to creative delivery and launch.
• Prepares insertion orders and manages ad placements across media channels.
• Uses external data to analyze performance, inform optimizations, and support planning decisions.
• Implements, traffics, and troubleshoots digital campaigns using third-party ad servers.
• Monitors pacing, delivery, and placement accuracy; negotiates credits or adjustments when needed.
• Mentors and delegates to Assistant Planners, fostering skill growth and leadership development.

Requirements

• Minimum 1.5 years of experience as a Media Planner in a creative media agency, with hands-on digital planning, buying, implementation, analytics, and optimization experience.
• Experience managing an Assistant Media Planner preferred.
• Exceptional written and verbal communication skills; able to craft and present clear, compelling media recommendations with confidence.
• Proven ability to earn trust through strong creative, strategic, and analytical thinking.
• Skilled relationship builder with clients, vendors, and colleagues.
• Proficient in media research tools with a clear understanding of their capabilities and limitations.
• Confident advocate for bold, innovative, and results-driven ideas.
• Strong analytical and critical thinking skills, with a solid grasp of media math and strategic development.
• Demonstrated ability to translate consumer insights into actionable strategies.
• Meticulous attention to detail and commitment to excellence.

We take care of you

• Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
• We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
• Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
• The salary range is $60,000 - $70,000 per year.

Diversity and Inclusion

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

We are an equal opportunity employer

At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.