Planning – The Architects
At Attention Arc, we exist to make media matter. As part of our Planning team — the Architects — you design the strategic frameworks that guide what we do, how we move, and the impact we deliver. You blend audience insight, creativity, precision, and analytics to build media strategies that are intentional, human-centered, and built to perform.
Media Planners help transform complexity into clarity, signals into strategy, and decisions into results. Grounded in curiosity, collaboration, and care, you shape plans that turn attention into measurable impact and strengthen how we show up for our clients and for each other.
WHAT YOU’LL DOAs a Media Planner, you lead planning with ownership and intention — staying All In, collaborating with No Sidelines, moving with curiosity, and communicating with Truth With Heart. You ensure every plan is built on insight, executed with precision, and stewarded with integrity.
Strategic Media Planning & Stewardship- Develop clear, intentional media plans that connect client goals, audience understanding, and performance outcomes.
- Select and justify tactics across channels, demonstrating how touchpoints work together to attract, resonate, and convert.
- Steward plans from development through activation, ensuring accuracy, cohesion, and alignment with approved strategies.
- Monitor campaign performance and proactively optimize based on insight, trends, and allowable thresholds.
- Request, interpret, and apply research, Nielsen data, and competitive intelligence to inform strategic recommendations.
- Identify meaningful patterns, emerging opportunities, and hypotheses that strengthen strategic thinking.
- Translate data into simple, actionable guidance rooted in clarity and thoughtful reasoning.
- Oversee data setup and campaign structure across agency systems, ensuring accuracy, consistency, and reliability.
- Review and verify data and deliverables from Associate Media Planners, modeling care for craft and clarity.
- Partner with buying and broadcast teams to ensure flawless plan execution throughout the campaign lifecycle.
- Complete Authorization to Buy (ATB) forms in full alignment with the approved plan.
- Pull, interpret, and communicate daily/weekly media performance insights in clear, human language.
- Recommend thoughtful buy management adjustments that support performance goals and strategic priorities.
- Work seamlessly across planning, buying, research, analytics, project management, and account service to ensure alignment.
- Assist in researching and resolving invoice discrepancies with transparency, consistency, and ownership.
You bring both the technical skill and cultural mindset that define how we work at Attention Arc. You balance expertise with curiosity, independence with collaboration, and clarity with empathy.
- Strong understanding of media channels, planning fundamentals, and performance metrics.
- Fluency in Nielsen, media math, and core research tools.
- Ability to interpret data and translate insights into strategic, actionable recommendations.
- Confidence managing multiple projects with accuracy, preparedness, and follow-through.
- Clear, kind, and direct communication — modeling Truth With Heart.
- A collaborative approach grounded in openness, trust, and cross-functional partnership.
- Commitment to continuous learning, thoughtful experimentation, and strengthening your craft.
- Experience guiding, reviewing, and supporting the work of Associate Media Planners with care and accountability.
You embody The Arc Code in how you think, communicate, and collaborate. You:
- Show up All In, taking ownership and delivering with consistency and intention.
- Operate with No Sidelines, actively inviting voices, sharing knowledge, and contributing to collective success.
- Move With Curiosity, asking better questions, grounding decisions in insight, and embracing learning as fuel.
- Lead with Truth With Heart, communicating with clarity, empathy, and integrity — even when it’s hard.
You connect dots across data, teams, and ideas — always putting people first and elevating the quality of the work around you.
WHO WE AREAttention Arc is a modern media agency built on a simple belief: we exist to make media matter. Media is too big to take for granted and too powerful to leave to chance. We bring together expertise, creativity, technology, and human attention to turn insight into impact and make every media dollar work smarter.
Our culture is shaped by our values:
All In — we show up with intensity and ownership.
No Sidelines — we collaborate without ego or boundaries.
Move With Curiosity — we ask why, explore boldly, and learn fast.
Truth With Heart — we communicate with honesty and empathy.
We are human-led, AI-accelerated, and purpose-driven. And we’re building a future where our work and culture speak for themselves.
Skills Required
- Strong understanding of media channels, planning fundamentals, and performance metrics
- Fluency in Nielsen, media math, and core research tools
- Ability to interpret data and translate insights into strategic, actionable recommendations
- Ability to manage multiple projects with accuracy, preparedness, and follow-through
- Clear, kind, and direct communication
- Collaborative approach and cross-functional partnership skills
- Experience guiding, reviewing, and supporting Associate Media Planners
- Commitment to continuous learning and thoughtful experimentation
What We Do
We’re a modern media agency built for brands that need every dollar to work harder. Attention Arc brings together the strengths of McKinney Media and LWD, united by a shared belief: every moment is an opportunity. Even this one. We use media (words in this case) intentionally and effectively to attract the right audiences, resonate with them, and convert awareness into action. It’s as simple—and as difficult—as that. Like many media agencies, we have the tools, clients, and talent you’d expect. What sets us apart is how we make it matter, with deeper audience insight, full-funnel thinking, and performance-driven execution that turns strategy into results. We blend creativity and analytics to deliver smarter targeting, sharper attribution, and more effective campaigns. Our proprietary tools work alongside industry standards to connect media decisions directly to business outcomes. We believe there’s an arc for every challenge. It’s the path from awareness to action, and how we move through it makes all the difference. We bring passion, expertise, and intention to guide that journey. And we find it fun, challenging, thought-provoking, and deeply rewarding. Thanks for taking the time to learn more about us. Whether you’re a prospective client, future team member, or media partner ready to push past the status quo. If anything here sparked your curiosity, let’s keep the conversation going.
