Barstool Sports is looking for a Media Planner to join our Revenue Strategy team. This individual will lead in the brainstorm and build of media plans for clients with varying budget levels. The ideal candidate is someone who has exceptional communication skills, is able to work cross-functionally with multiple departments (Sales, Marketing, Account Management, Content) and can manage competing priorities. This role will be extremely impactful in bringing Barstool opportunities to life in the form of detailed media plans; keeping in mind client goals, asset alignment and overall understanding of the Barstool ecosystem.
What You'll Do
- Lead in the ideation and creation of media plans for RFPs, live event tentpoles and key franchises
- Communicate across teams (i.e. Pricing, Programming, Production, Marketing, Sales, Account Management) to ensure there is alignment on pitched ideas and sellable assets
- Monitor and incorporate feedback from the client and/or the internal team for continuous workflow improvement
- Create campaigns in Jupiter for plans once they are approved
- Track deliverables for all owned campaigns, while adhering to turnaround times
- Keep an open dialogue with Sales to understand and react to market feedback as well as ad product performance
- Convey a deep understanding of Barstool assets and articulate a point-of-view on why something is/should be recommended
What You Have
- 2+ years of experience working in digital media preferred, specifically the planning discipline – Publisher, Ad Tech, or Agency
- Firm grasp on how to construct thoughtful and detailed media plans based on client goals in Excel and/or Google Sheets
- Outstanding analytical and problem-solving abilities
- Strong attention to detail while working in a fast-paced environment
- Ability to work efficiently and collaborate cross-functionally
- Exceptional organizational skills
- Ability to work toward long-term goals while delivering short-term wins
- Experienced in Excel (pivot tables, v-lookups)
- Ability to retain large amounts of information including product descriptions, distribution touchpoints and previous performance
- Eager to be a part of a hardworking team; contributing an all hands on deck mentality
Salary Range: 70,000-75,000k
- Competitive medical, dental, and vision insurance; Flexible Spending Accounts and Commuter Benefits
- A 4% 401(k) employer match
- Unlimited vacation time, including Summer break in July and Holiday break in December
- Monthly employer contribution towards cell phone reimbursement
- Employee discount to the Barstool Sports store
- Financial wellness benefits through Origin
- A monthly stipend for UberEats
- Rep the brand as best you can
- We have lots of different brains, be open to them
- Never change who you are, that's who we hired
- Find the solution, don't be the problem
- Don't be afraid to try something new
- Common Sense. Use it.
- Be there for your audience
- Always think about how you can help
Skills Required
- 2+ years of experience in digital media planning, preferably with a publisher, ad tech company, or agency
- Ability to construct detailed media plans based on client goals using Excel or Google Sheets
- Strong analytical and problem-solving abilities
- Strong attention to detail in a fast-paced environment
- Ability to collaborate efficiently across functions
- Exceptional organizational skills
- Ability to work toward long-term goals while delivering short-term results
- Experience with Excel, including pivot tables and VLOOKUP
- Ability to retain detailed product, distribution, and performance information
- Team-oriented, hardworking, and adaptable attitude
What We Do
Barstool Sports is one of the most influential lifestyle brands in America. With a rich history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts. Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement, and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500, and more.
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