Media Planner & Reporting Data Analyst

Who We Are 

Hylink Group was created from pure ambition. From the day we earned our very first client in 1994, to the global scale we have grown to become, our singular focus remains clear: work tirelessly to help our clients exceed their own ambitions. Whether crafting innovative campaigns that deliver storytelling at scale, or optimizing the curation and deployment of media with purpose, we believe each project is an opportunity to use our extraordinary diversity to reach, and to learn, and to grow stronger and more capable than ever before. It’s a journey with no finish line, and that’s just the way we like it. That’s why we’re looking for talented individuals who share that passion to come join our team. 

Are you ready to Advance Beyond Ambition?

Responsibilities:

• Develop comprehensive media strategies aligned with client objectives and target audience.
• Stay abreast of industry trends, market insights, and competitive landscapes to inform strategic planning.
• Collaborate with cross-functional teams to translate business and marketing goals into effective media campaigns.
• Design integrated media plans in digital and emerging channels.
• Optimize media budgets to maximize reach and impact.
• Monitor spending against budget and provide recommendations for adjustments as needed.
• Implement measurement strategies to evaluate the effectiveness of media campaigns.
• Analyze performance metrics and provide insights for continuous optimization.

Reporting:

• Create regular reports for clients and internal stakeholders, summarizing campaign performance against KPIs.
• Analyze and interpret data to provide actionable insights and recommendations.
• Use data visualization tools to create clear and engaging reports.
• Generate custom reports on specific aspects of campaign performance as needed.

Key Skills:

• Detail-Oriented: Meticulous attention to detail is essential for QA work.
• Analytical Skills: Ability to analyze large datasets and draw meaningful insights.
• Communication Skills: Excellent written and verbal communication skills for client interactions and reporting.
• Technical Expertise: Strong understanding of ad platforms, DSPs, and reporting platforms (Supermetrics, Power BI, Looker Studio and Google G4).
• Ability to adapt to a fast-paced and dynamic work environment.
• Proactive in staying updated on industry trends and digital marketing innovations.

Qualifications:

- 3-5 years experience in digital marketing or as a media strategist

- Experience in Data Analysis
- Must have experience planning for key digital platforms like Meta, programmatic, direct buys, Youtube, Google Ads
- Must have experience putting together a comprehensive media proposal and experience presenting to clients
- Proficiency in media planning and buying tools.

Recruitment Process:

You will be contacted by our team within 72 hours of your application. Our recruitment process takes a maximum of 21 days from the first interview and you will be notified in case of success or failure.

Hylink is an Equal Opportunity Employer committed to providing a workplace free from discrimination or harassment. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.