The Role
The Media Planner/Strategist develops strategic media plans targeting US Hispanic audiences, utilizing research tools for analysis and collaborating with clients to optimize campaigns.
Summary Generated by Built In
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
We’re looking for a media-savvy, culturally fluent Media Planner/Strategist with a well-rounded understanding of the US Hispanic media ecosystem to support the development and execution of strategic, integrated plans for national audiences. The ideal candidate brings a balanced mix of cultural intelligence, channel expertise, and analytical rigor, paired with a genuine passion for reaching diverse Hispanic consumers in meaningful, authentic ways.
Working closely with the Media Supervisor / Associated Media Directors, client leads, and cross-functional partners, the Media Planner/Strategist will help develop channel strategies that challenge conventions, reflect cultural nuances, and drive measurable business results. This role requires someone who can move seamlessly between insight and execution, connecting data, culture, and media creativity to deliver strategies that truly resonate.
Responsibilities
- Collaborate on holistic media and marketing recommendations across paid channels, ensuring cultural relevance and audience precision for US Hispanic consumers.
- Support and contribute to the creation, execution, and ongoing optimization of strategic, integrated media plans, including writing client-ready slides, managing budgets and channel allocations, and developing audience strategies across all media channels.
- Utilize syndicated research and planning tools (e.g., Nielsen, ComScore, MIR-Simmons, Mintel) to analyze audience behavior, media consumption, and market opportunities.
- Evaluate RFPs, make informed recommendations, and apply strategic rationale to support all planning decisions.
- Analyze campaign performance and results, extracting key learnings and translating them into clear, actionable recommendations to strengthen future work.
- Work closely with clients/strategy leads to ensuring media strategies effectively reach the right consumers and support brand and campaign goals.
- Partner with creative, account, investment, and analytics teams to ensure alignment, consistency, and flawless execution.
- Build and maintain strong working relationships with multicultural media partners and vendors, staying current on evolving platforms, offerings, and trends.
- Manage workflows to ensure work stays on track, internal processes are followed, expectations are clearly communicated, and deadlines are consistently met.
- Maintain accurate monthly budgets in collaboration with team leads and external investment teams, track, and report results to stakeholders.
- Provide oversight and guidance to Associate Media Planner(s), ensuring accuracy and quality before deliverables are submitted.
- Contribute to POVs, and internal knowledge sharing as needed.
Research, Insights & Analysis
Client & Partner Collaboration
Stewardship & Execution
Qualifications / Who YOU Are:
- You thrive in a collaborative, team-oriented environment and bring strong time-management skills, allowing you to meet tight deadlines, while managing multiple, simultaneous priorities, with confidence.
- You have an understand of US Hispanic consumer behavior and media habits and you are motivated by the opportunity to influence how brands and consumers interact.
- You are comfortable and demonstrate the ability to turn insights and data into creative, effective media recommendations.
- You enjoy managing projects and processes while taking on new opportunities.
- You collaborate with teammates and partners, and you’re comfortable building strong working relationships across internal teams, clients, and external partners.
- You are a media math guru with a strong understanding of basics (CPMs, GRPs, Reach/Frequency) and performance KPIs (CPA, ROAS).
- You are proficient in Microsoft Office (especially Excel & PowerPoint) and media planning tools such as MediaTools, Simmons, Mintel, and similar platforms.
- You hold 2+ years of experience working as a media assistant or planner, preferably in a multichannel capacity (agency experience preferred).
- · Previous experience in the quick-service restaurant (QSR) category is a plus.
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
Top Skills
Comscore
Mediatools
MS Office
Mintel
Mir-Simmons
Nielsen
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The Company
What We Do
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort.
Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional.
Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more.
At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!
