Media Planner (Fresh Graduate)

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

A Media Planner’s role is to assist in the development of communication plans and conduct the execution of approved plans. 

Expectations of an Integrated Media Planner:

1. Planning 

• Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan 
• Liaise with media owners for proposals 
• Engage clients and creative agencies on day-to-day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels

2. Buying

• Negotiation with media owners for better rates and value adds 
• Booking of ads and setup of digital ads– both managed service and self-service 
• Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission 
• Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing) 
• Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings 
• Competitive monitoring for offline media (ADEX) and digital media tracking 

Qualifications

Skills & Experience:

• A sound understanding of media across both traditional media and digital media 
• Meticulous, able to organise and prioritise tasks and work under tight timelines 
• Resilient to change and willing to keen to learn new skills 
• Strong communication skills, both written and verbal, with internal and external parties
• Proficient in Excel & PowerPoint
• Good with numbers

Additional Information

🌟 Enjoy generous leave entitlements, including special benefits like birthday leave, rest day, and family care leave.

🌟 Mark your calendar for World Mental Health Day on 10th October, as our office will be closed to prioritize your mental well-being.

🌟 Embrace the spirit of celebration with additional company closures for all four major festive occasions.

🌟 Stay worry-free with cashless comprehensive medical coverage, providing access to a panel clinic, dental and optical care.

🌟 Protect yourself with life and personal accident insurance, along with group hospitalization and surgery coverage.

🌟 Experience flexibility with a hybrid working schedule, including refreshing Friday disconnects.

🌟 Take a break to rest, relax, and recharge during the office closure in the last week of December every year.

🌟 Stay connected effortlessly with a phone allowance.