Integrated Media Planner and Buyer (hybrid)
Media Works is looking for a Integrated Media Planner and Buyer with 3-5years of experience. Media Works is a highly-respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. We have been in business for over 35 years and have a great diverse client list that has grown with us over the years. We create collaborative partnerships with our clients. We have an intrinsic understanding of our clients business and work closely with them to integrate media into their marketing programs.
Position Summary:
The Integrated Media Buyer/Planner position at Media Works offers a unique opportunity to plan, strategize, and buy all media while also taking part in account management roles. The role is responsible for the strategy research, planning, negotiation, purchase and placement of all media for existing clients. The position straddles traditional media as well as OTT/CTV, streaming audio/video, and site direct. Additionally, the buyer/planner is responsible for training and advising media coordinators, working with client teams, and managing workflow/deliverables/execution for each account.
Position Requirements/Responsibilities:
· Acts as liaison between media vendors, the client and the agency
· Keeps strong pulse on new and emerging media changes and provides fresh ideas to grow clients’ business.
· Gathers, organizes & presents competitive and industry research as well as preparing market analysis
· Determines best use of multi-platform media mix including traditional, digital/social media outlets to best meet clients goals and objectives
· Participation in client meetings for media plan presentation and strategizing sessions
· Manage day-to-day tasks associated with stewarding client-approved media plans
· Helps maintain positive relationship with the client
· Has in-depth knowledge & understanding of Video, Print, Audio and OOH.
· Understands rating estimates (TV & Radio) as well as digital performance metrics/ KPIs measurement
· Avails media and negotiates best rates, CPM’s, CPP’s, special time parameters, value-added sponsorships and promotions, bonus impressions, e-newsletters, etc.
· Builds the Radio & TV schedules, compiles digital media into digital planning document
· Media execution project management, including management of asset tracking/trafficking, process control and adherence, and quality control monitoring
· Analyzes all post buys and works with stations to make up under delivery weight or impressions
· Paces digital media
· Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.
· Resolves billing discrepancies as needed
· Provides an energy level that brings new and exciting ideas to the overall media strategy
· Other duties as assigned
SKILLS:
Microsoft Word, Excel, and Power Point
Experience with media buying software, Strata a plus!
Experience with digital ad servers
Experience with Google Analytics
Experience pulling media research from various sources
Experience building target audiences and implementing social media campaigns
Ability to multi-task/time management skills in a fast-paced & fun environment
Strong written and communications skills
*This is a full time opportunity based out of Baltimore, MD*
Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on transparency with clients and its own employees. We offer a competitive salary, fully paid individual health benefits, 401(k), 14 paid holidays, kind time, continued learning training, 15 days of PTO, and a flexible, collaborative work environment.
Job Type: Full-time
Salary: Commensurate with experience
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
Schedule:
- 8 hour shift
Supplemental pay types:
- Bonus opportunities
Education:
- Bachelor's (Required)
Experience:
- Media buying: 2 years (Preferred)
- Media planning: 2 years (Preferred)
Ability to Relocate:
- Baltimore, MD 21209: Relocate before starting work (Required)
Work Location: Hybrid remote in Baltimore, MD 21209
Top Skills
What We Do
Media Works is an integrated marketing agency with specialized capabilities in media research, planning and buying. Clients coast to coast count on us to make their messages work harder and smarter across all media: broadcast, digital, social, cable, direct response and any other channel that will deliver the right message to the right consumer at the right time. We’ve become one of the Mid-Atlantic region’s largest and most respected media marketing agencies because we believe that every dollar spent should produce results. Founded in 1989 and headquartered in Baltimore, MD, Media Works also has employees across the country.
A woman-owned firm, Media Works is proud member of the 4A’s and was recently recognized as one of Baltimore’s top Women-Owned Businesses and one of Baltimore’s Most Social Companies.
We work with clients in a variety of ways:
Directly: We work with many clients directly to maximize the way their marketing budgets are spent. And, if they have an in-house creative team or a creative agency, we step in to handle the media.
Partnering with Creative Agencies: We complement the talents of creative agencies to offer account and/or media services. We’ll handle the media while they handle the messaging!
Outsourcing: If a client has a media team that is overloaded or recently won a piece of new business, but can’t ramp up fast enough, tap into our team of media specialists to complete your media project on time and on budget.
