Media Performance Associate Manager

Company Description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery

Job Description

Your responsibilities as a Programmatic Associate Manager –

 Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues

 Conduct full analysis of campaign performance, optimizations, issues, etc

 Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives

 Traffic all creatives into platform and set up campaigns prior to launch date

 Maintain knowledge of media technology buying platforms and analytic tools

 Navigate through variety of third-party systems to complete monthly billing documentation

 Analyse campaign performance and make strategic investment and tactical media optimizations

 Provide clients with programmatic media recommendations and optimization strategies that align with objectives

 Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

You will fit right in if you have –

 Upto 2.5 years of experience, at an advertising agency, publisher, or ad tech provider

 Graduate / BE/B.Tech/MBA

 Extremely strong understanding of Online Media and Programmatic experience

 Working knowledge on the following will be an added advantage o DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage o o Should be aware of Adserving technologies, and analytical tools like GA and Omniture o Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc

 Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insigh

Qualifications

Any graduate/Post graduate

Additional Information

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

• Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.
• Our Core values “ VIVA LA DIFFERENC’E is based on the very aspect of celebrating differences 
• Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment:

1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.