Media Outreach Specialist

Who Are We?

We're more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

How We Work?

Our hybrid work style (50% at least working from the office in Tempe) gives us face-to-face time to have creative conversations, and meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.

Mission and Goals

As a Media Outreach Specialist at Gen, you will play a key role in scaling our media presence. As part of a dynamic team, you will also lead media outreach strategies. You will report to the Media Outreach Manager within the Audience and Development team and collaborate closely with Research, Editorial, Syndication Partnerships, and SEO.

The Media Outreach team is responsible for creating high-quality, data-driven campaigns that result in top-tier local and national media coverage. As a Media Outreach Specialist, you will achieve success by collaborating across multiple teams, including Research, Editorial, Syndication Partnerships, and SEO. The Media Outreach Specialist should have a clear understanding of what makes personal finance content newsworthy and experience using data to secure backlinks. This is an exciting chance to join a growing and high-performing function within an established media company!

Objectives 

• Take ownership of the local media outreach strategy, resulting in increased domain authority and traffic to GOBankingRates.com.

• Lead weekly competitor monitoring and use insights to establish a larger share of voice on key personal finance topics.

• Lead our media monitoring efforts with data tracking software such as Cision, Google Analytics, and Tableau.

• Contributing to the quality of our original research and survey program by collaborating across multiple teams, including Editorial, Research, Product, and Design.

• Partner with the SEO team to build backlink strategies that achieve our goals for domain authority and topical authority across key financial categories. 

• Help secure backlinks from non-media external key partners, such as banks and other financial institutions.

• Prepare regular reports on backlink health and earned traffic.

• Respond to media inquiries, coordinate interviews, and provide support with press releases when necessary.

Competencies  

• 3+ years of experience in digital public relations or outreach.

• Experience working with Research and/or Editorial teams to create newsworthy content.

• Experience pitching to local media.

• Proficient with Media Monitoring software, such as Cision, Meltwater, Muckrack, or something similar.

• Experience and strong ability to work cross-functionally across teams within an organization.

• Strong understanding of how outreach supports SEO success.

• Strong organizational skills and attention to detail

• Strong communication, both written and verbal, and ability to lead meetings.

Benefits

At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:

• Health & Wellness – Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).

• Financial Security – 401(k) retirement plan participation, company-paid life, and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).

• Work-Life Balance – Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.

• Professional Development – Annual education reimbursement (up to $5,250) for job-related courses.

• Wellness Reimbursement – Up to $450 per year to cover fitness-related expenses.

• Additional Perks – Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.